Clara Carlier

At Dailyn, I was responsible for various Instagram and Facebook accounts based on needs: Hauts-de-France, Picardie, Lorraine, and national.

I handle editorial planning, post scheduling, moderation, and community interaction.

As each territory has its own codes and audiences, I adapt content and tone to stay as close as possible to local expectations.

I design all content: visuals, stories, carousels, reels, on-site videos, interviews, photos, etc.

I am also proficient in filming/editing (using Premiere Pro, CapCut, Canva, etc.), which allows me to produce short, dynamic formats suitable for social platforms.

I develop and implement the digital communication strategy in line with Dailyn's awareness, acquisition, and retention objectives.

This includes defining the tone of voice, creating local campaigns (challenges, contests, new business launches), and coordinating with marketing and field teams.

I am responsible for analyzing statistics (engagement, reach, clicks, audience growth...) using native tools (Meta, TikTok Analytics...).

I produce regular reports to adjust content and continuously optimize the strategy.

I write blog posts for the Dailyn Journal (guides, merchant interviews, event highlights), with a dual objective: community engagement and natural referencing (SEO).

I also write the push notifications sent via the mobile app, using catchy headlines in a relatable, urban, and accessible tone.

Finally, I participate in writing newsletters for users and professionals.

On a project basis, I act as a communications officer for the Hainaut Equi-T association, depending on their specific needs.

I assist them with various tasks, including:

Content Creation:visuals, videos, interviews, and stories to highlight events (like "L'Art dans les Écuries"), volunteers, horses, and partners.

Communication Strategy:advice on visibility and brand awareness objectives, primarily on social media.

Digital Engagement:occasional posting on Facebook and Instagram, assistance with editorial planning, and on-site coverage during key events.

Press Relations and Local Partnerships:writing press releases or coordinating with partner organizations (equestrian or cultural sectors).

Performance Analysis:feedback on actions taken to adjust future communication.

My role is activated only when a need arises, providing flexible and responsive support.

Student Supervision and Support:monitoring during school and extracurricular hours, listening, and individual follow-up.

Daily School Life Management:handling late arrivals, absences, and disciplinary follow-up.

Support for the Educational Team:administrative and logistical support to teachers and management.

Conflict Prevention and Management:mediation, dialogue with students, and implementing appropriate solutions to maintain a calm environment.