Freelancer profile translated to English.
Back to original languageAbout Clara
I advise my clients in their digital strategy. I help them define their editorial line and offer them original content: I design their publication calendar, write the posts and create the visuals.
Committed to a more environmentally friendly way of life, I want to dedicate my skills to innovative and responsible sectors.
My favorite areas?
- Well-being
- Responsible consumption
- Education
- Recruitment and employer branding
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Lyon (up to 50km)
Experience
- Les clés de ma formeDigital Communication ConsultantHEALTH AND WELLNESSMarch 2019 - Today (7 years and 2 months)Nemours, FranceNaturopath - Skin expert- Web & social media strategy- Consulting- Product launch plan- Content proposal
- LuxethikaJunior Travel ConsultantTRAVEL AND TOURISMApril 2016 - September 2016 (5 months)La Celle-Saint-Cloud, FranceDesign of tailor-made luxury trips:- Pricing, client advice, creation of travel documents- Community management: management of Facebook and Instagram social networks- Web-Marketing: participation in newsletter creation, web writing, natural referencing.- B2B sales missions
- SNCFRecruitment Communication OfficerHUMAN RESOURCESSeptember 2016 - July 2018 (1 year and 10 months)Paris, France- Writing communication plans- Management of sponsored campaigns- Community Management: SNCF recruitment Facebook page and SNCFrecrute Twitter- Annual strategic retroplanning- Content writing- Portraits of SNCF employees- Responding to candidates- Analysis and reporting of publications- Creation and posting of recruitment ads- Distribution on job boards- Relay to employment partners- Regular restocking of communication tools (job descriptions, banners, goodies)- Organization and participation in job fairs and forums nationwide- Monitoring: Digital, communication, and recruitment- ProjectsImplementation of an onboarding process for new employeesImprovement of the candidate journeyIntegration of the MOOC Destinations Conduite into the recruitment processDevelopment of the partnership departmentParticipation in the UX of the new SNCF careers website
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Education
- Master's degree in Digital CommunicationECS European communication school2018
- Bachelor's degree in Commerce with a specialization in TourismIeft - Groupe IDRAC2016
Certifications
- Build a social media strategyOpen Classroom2019
- Introduction to digital marketingOpenClassroom2019