Freelancer profile translated to English.
Back to original languageAbout Clara
I support startups, SMEs, and committed companies that want to structure their marketing, generate more leads, and improve their conversion – without compromising their values.
If your marketing lacks direction, your actions are scattered, or your acquisition isn't keeping up with your ambitions, I step in as a part-time CMO to transform marketing into a concrete growth lever.
I focus on:
- Defining marketing vision and growth roadmap
- Structuring acquisition channels (SEO, content, paid, partnerships, influence)
- Optimizing funnels (acquisition, activation, retention)
- CRM & marketing automation (HubSpot, nurturing, onboarding)
- Copywriting and conversion (sales pages, emails, landing pages)
- Structuring or managing marketing teams
My method
1. Audit & diagnosis
2. Prioritization of high-ROI projects
3. Deployment of an actionable roadmap
4. Continuous optimization through testing & learning
Why choose me?
I combine strategic vision with execution. I can both define a strategy and get hands-on, manage experts, or build a marketing machine from scratch.
I champion demanding, high-performing, and responsible marketing. Marketing designed to generate results, without aggressive tactics or growth at all costs.
I often intervene when:
- Launching or scaling acquisition
- Improving a leaky funnel
- Structuring marketing that has become too artisanal
- Preparing for growth without hiring an in-house Head of Marketing
Recent clients
Gedeon — marketing strategy structuring, HubSpot, lead generation, partnerships
Maison Mère — creation of marketing machine and program conversion
Jeannou Mange Comme Nous — acquisition, conversion, CRM, and growth
Wilma — AARRR strategy, Meta Ads, content & email marketing
📩 Need a part-time CMO or a strategic sparring partner?
💬 I respond within 24 hours. Click "Propose u
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- GedeonFreelance Digital Marketing Consultant | Part-time CMOBANKING AND INSURANCEMarch 2025 - December 2025 (9 months)Gedeon is reinventing retirement savings for the self-employed. My mission: lay the marketing foundations, structure acquisition, and build a lead generation engine.Strategy & Brand Foundations
- Construction of marketing and communication strategy.
- Review of brand book and positioning clarification.
- Structuring the marketing roadmap and growth priorities.
Lead Generation & Funnel- Design of acquisition and conversion paths.
- Construction of marketing automation mapping.
- Strategic management of HubSpot implementation (CRM & marketing automation).
- Definition of nurturing flows to improve activation and conversion.
Partnerships & Influence- Management of partnership strategies and business activations.
- Development of influence campaigns.
- Construction of demand generation and acquisition systems.
Marketing Structuring- Organization of the marketing team and coordination of expertise.
- Selection and management of external service providers.
- Definition of KPIs and continuous optimization.
- JEANNOU MANGE COMME NOUSFreelance Digital Marketing Consultant | Part-time CMOE-COMMERCEFebruary 2025 - October 2025 (8 months)Jeannou is a committed infant nutrition brand. My mission: structure marketing to support growth, improve acquisition, and enhance conversion.Marketing & Growth Strategy
- Definition of the overall marketing strategy and growth roadmap.
- Clarification of positioning and value proposition.
- Structuring marketing priorities according to acquisition, conversion, and retention goals.
Acquisition & Conversion- Optimization of the e-commerce site and conversion funnel.
- Recommendations on acquisition channels (SEO, Meta Ads, Google Ads).
- Building a content strategy to support visibility and performance.
- Development of partnerships and influencer activations.
CRM & Automation- Structuring emailing flows: onboarding, nurturing, loyalty.
- Recommendations on CRM and marketing automation.
- Definition of KPIs and marketing performance management.
Goals pursued:- Generate more qualified traffic.
- Improve conversion and retention.
- Build a scalable marketing engine to support growth.
- Maison MèreFreelance Digital Marketing Consultant | Part-time CMOCONSULTING AND AUDITSFebruary 2025 - November 2025 (9 months)Maison Mère supports women entrepreneurs with programs designed to accelerate their development. My mission: build the marketing engine that generates traction and converts interest into sales.
- Creation of the brand book and formalization of the brand positioning.
- Definition of the editorial line and content strategy.
- Construction of the marketing and communication strategy to support program sales.
- Writing sales pages for coaching programs.
- Optimization of messaging to improve conversion.
- Copywriting for marketing emails, launch sequences, and nurturing.
- Writing LinkedIn and social media content for the founder.
- Creation of communication kits for speakers to amplify launch visibility.
Emailing & Marketing Automation- Creation of emailing automation mapping (nurturing, conversion, loyalty).
- Definition of customer journeys and email scenarios based on funnel stages.
- Strategic management of automation (technical setup delegated to a dedicated team).
Marketing Production & Coordination- Collaboration with the designer to produce necessary brand visuals.
- Supervision of marketing materials and launch content.
- Coordination of stakeholders to ensure consistency and execution.
Goals pursued
- Generate more traction for programs.
- Build a high-performing conversion funnel.
- Structure a scalable marketing engine.
- Increase sales through a strategy combining content, automation, and copywriting.
Mission focused on creating a complete marketing system, designed to support program growth and convert the audience into customers.
Reviews
Stéphanie
HorusTest
Reviewed on 10/1/2021
Recommendations
FU
+2
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Education
- Master's Degree in Marketing and Corporate CommunicationUniversité Paris Panthéon-Assas2018Le Master II Marketing& Communication des Entreprises est une formation sélective en alternance de l'Université Panthéon-Assas Paris II. Il bénéficie d'un réseau de près de 400 entreprises et de plus de 500 étudiants anciens du Master MCE. Les étudiants profitent d’une équipe enseignante sur-mesure composée d’universitaires mais aussi de professionnels du secteur qui assurent 60% des enseignements. Cette formation est reconnue par la profession et conçue avec deux partenaires historiques : l’AACC et Médiamétrie. L'étudiant est acteur de la formation par la participation à des études de cas, à des compétitions (ex: Ad Venture de l'EACA), à un voyage d’étude, à des projets transversaux, etc. Enseignements : - Marketing Fondamental et Opérationnel - Communication digitale - Droit de la communication, de la publicité et autorégulation - Conquête et fidélisation client - Conception et réalisation d'une campagne de communication - Stratégie d'entreprise et analyse de l'innovation - ...
- Master's Degree in Information-CommunicationUniversité Rennes 22017
Certifications
- PinterestLe Citron Rose2024
- SEO On FireKick Funnel2023