About Clara
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- LALALABInfluence Marketing ManagerMay 2022 - Today (4 years and 3 months)Paris, FranceGlobal influence strategy Micro and macro influence strategy with ROI objectives UGC strategy Budget management (€500k/year) and retroplanning Implementation, coordination and 360° management of campaigns (between 400 and 600 collaborations per month) Reporting, analysis and monitoring of KPIs (ROI, CAC, CPV, EMV, new customer acquisition...) Negotiation and relationship management with partners and service providers Benchmark and trend monitoring Influence Management of 2 interns and 1 trainee
- WOPILOInfluence Marketing and PR OfficerJanuary 2021 - June 2021 (5 months)Paris, FranceSourcing, contact, and negotiation with influencers 360° influence campaign management (briefing, ordering, monitoring, results analysis) Creation of inter-brand partnerships Press release writing Management of relations with press officers
- POLAARDigital Communication OfficerJune 2020 - December 2020 (6 months)Paris, FranceDevelopment of digital strategy Content creation (videos, photos, stories) Partnership development Development of micro-influence strategy Social media trend monitoring
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Education
- Master fullUniversity Lyon III2018Master full