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Clara BonnetCB

Clara Bonnet

CRM / E-CRM Project Manager

€350/day
Paris, FR
3-7 years
Dartagnan
Selligent
Google Data Studio
GA4
Sinch

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

My name is Clara and I have been an ECRM project manager for 3 years. I manage CRM initiatives focused on traffic, revenue, and brand image across retail and digital channels. I am involved from the definition of monthly performance objectives to the monitoring and analysis of key KPIs (revenue, traffic, engagement), by animating results by collection and optimizing actions through a test & learn approach, in order to transform analyses into concrete and effective action plans.
I remain available if you need more information.
Fashion and Cosmetics
Hotel industry
Catering

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • SANDRO Paris
    E-CRM Project Manager
    E-COMMERCE
    July 2022 - January 2026 (3 years and 6 months)
    Paris, France
    E-CRM Animation
    • Construction of the e-CRM communication plan in collaboration with the various departments: Purchasing, E-commerce, CRM, Retail.
    • Reworking the targeting strategy for key periods (full price product, promotions, second-hand, etc.) and defining e-CRM plans locally.
    • Challenging communication formats in collaboration with the Image and Marketing team.
    Performance & Strategy
    • Construction and monitoring of monthly traffic objectives with a focus on revenue and brand image for retail and digital channels.
    • Monitoring of key KPIs and systematic analysis of detailed revenue results (analysis, action plan...) and by gender (Men/Women collection).
    • Optimization of the various actions undertaken with a test & learn approach.
    Project Management
    • Management of all eCRM projects from the study phase (conducting benchmarks/monitoring) to production and operational monitoring and oversight.
    • Management of personalization, automation, and other innovation projects.
    End-to-end ECRM Project Management Performance Management Campaign Personalization CRM System Management Commercial Key Period Activation

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