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Clara BonillaCB

Clara Bonilla

CRM & Customer Success Manager

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

Customer Service Manager with over 6 years of experience in e-commerce, marketplaces, and high-growth environments.

My background has led me to manage customer service departments, structure organizations, support teams, and improve the entire customer journey. I also work on formalizing processes, operational documentation, performance management, and optimizing support tools.

Throughout my experiences at Sephora, Prêt à Pousser, Pepette, and most recently Kiabi, I have worked on various topics:

• Structuring and managing customer service departments (internal and outsourced)

• Managing a project to outsource level 1 (L1) customer support to an external provider, while keeping levels 2 (L2) and 3 (L3) in-house: defining the target organization, preparing the migration, formalizing processes, creating documentation and knowledge base, training teams, monitoring skill development, and performance management

• Creating and improving processes, knowledge bases, FAQs, and macros

• Managing, training, and supporting Customer Care teams

• Implementing and monitoring performance indicators (SLA, CSAT, NPS, backlog, quality)

• Optimizing Zendesk and associated workflows

• Improving customer journeys and collaborating with Product, Tech, Marketing, Legal, and Operations teams

• Managing cross-functional projects related to customer experience

I am currently seeking remote opportunities in Customer Care, Customer Success, operations structuring, documentation, project management, and continuous improvement.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • KIABI
    Customer Care Manager
    FASHION AND COSMETICS
    September 2025 - Today (11 months)
    Paris, France
    Managed the customer service and user experience of the Beebs second-hand platform, across the entire customer lifecycle.

    - Defined the operational strategy for customer service, prioritized projects, and coordinated continuous improvement initiatives

    - Managed and organized customer service: priority management (L1, L2, and L3), production structuring, and team coordination

    - Managed an internal team of 5 employees: coaching, training, and skill development

    - Managed the outsourcing of Level 1 (L1) customer support to an external provider, while keeping Levels 2 (L2) and 3 (L3) in-house: defined the target organization, prepared the migration, formalized processes, created documentation, trained teams, monitored skill development, and managed performance

    - Built budgets, prepared activity forecasts, and sized internal and external resources based on projected volumes

    - Defined, implemented, and continuously improved operational processes, knowledge base, FAQs, and macros

    - Managed performance: monitored volumes, backlog, SLA, quality, productivity, and implemented action plans

    - Optimized support tools (Zendesk, workflows, macros, chatbot, and automations)

    - Structured and improved customer journeys (purchase, sale, payment, delivery, KYC, disputes)

    - Collaborated with Product, Tech, Legal, Finance, and Operations teams to enhance the customer experience
    Team Management Customer Service Customer Experience
  • Pepette
    CRM and Customer Success Manager
    E-COMMERCE
    March 2023 - January 2025 (1 year and 11 months)
    Paris, France
    CRM:
    Managed CRM and PRM campaigns (email, on-site)
    ⇢ Created, scheduled, and monitored campaigns using the Klaviyo tool
    ⇢ Reporting and deliverability monitoring
    ⇢ Strategic thinking around the CRM and social media communication planning
    ⇢ Implemented A/B testing to improve open rates, click-through rates, retention, and conversion Automation:
    ⇢ Implemented automations to improve retention (personalized flows based on customer/prospect typology), loyalty, reactivation (abandoned cart, churn-prevention emails), and positioning
    Loyalty / Retention:
    ⇢ Implemented and evolved the loyalty program

    Data:
    ⇢ Identified key targets and opportune moments to send our newsletters
    ⇢ Precise data segmentation (customer/prospect profiles) to deliver the best message at the best time (database of 35,000 people)
    ⇢ Analysis of customer knowledge data

    CS Manager:
    ⇢ Supervised the customer service department (managing the team: 2 people)
    ⇢ Implemented and deployed processes to improve incoming request management, inter-departmental communication)
    ⇢ Monitored KPIs

    MARKETING:
    ⇢ Managed a team of 2 people
    ⇢ Developed Pepette's communication strategy (marketing plan, partnerships, social media strategy, product development, organization and participation in trade shows).
    ⇢ Project management
    ⇢ Managed external service providers (partners, marketing agencies)
    Project Management Klaviyo Marketing Digital Communication
  • Prêt à pousser
    Customer Service Manager
    AGRICULTURE
    November 2020 - February 2023 (2 years and 2 months)
    Paris, France
    Joined the company to structure and manage the customer service department alongside the CEO
    ⇢ Managed Customer Service (recruitment, training, management of freelancers and apprentices):
    ⇢ Implemented and monitored After-Sales Service KPIs (weekly reporting): NPS, response time, budget management (€1,000 per month), freelance scheduling
    ⇢ Managed a team of 5 people
    ⇢ Handled incoming requests (Zendesk, Instagram, and Facebook): 500 tickets per week
    ⇢ Improved customer experience (product and content, site/app UX, FAQ, processes, ...)
    Achievements:
    ⇢ 92% customer satisfaction
    ⇢ Average response time reduced from 7 days to 15 hours
    ⇢ Google rating increased from 2.5 to 4.5/5
    Team Management Project Management Customer Service Zendesk Slack

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Education

  • Global Communication Manager
    ISTC
    2020

Skill set

Categories

  • Other