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Clara BernardCB

Clara Bernard

Digital Project Manager / Webmaster

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

Do you have a digital project to launch, a website to evolve, or need support to manage your projects?

I help companies deploy their digital projects and leverage my 6 years of experience in web project management, CRM, and e-commerce.

Project Management:needs assessment, planning, team coordination, deliverable and priority tracking.

Web & E-commerce:website creation or evolution, user experience optimization, content management, and e-merchandising.

CRM & Acquisition:CRM campaigns, lead generation, customer journey optimization.

Data & Performance:tracking, dashboards, performance analysis, and optimization recommendations.

Feel free to contact me to discuss your project and find the most suitable solution together.
  • Spanish

    Native or bilingual

  • French

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • VML
    Project Manager
    DIGITAL AND IT
    July 2023 - Today (3 years and 1 month)
    Paris, France
    For Ford:
    • Managed multi-channel digital projects from conception to deployment
    • Coordinated international business, creative, and technical teams (France, Poland, Spain, UK)
    • Assessed business needs and tracked deliverables
    • Optimized customer journeys and digital touchpoints to improve user experience
    • Implemented a national tracking system that increased re-contact rate by +20%
    • Analyzed performance and provided optimization recommendations using Adobe Analytics, Power BI, and Dynamics 365
    • Managed schedules, priorities, and stakeholders in an Agile environment
    Digital Transformation Agile Methodology Web Project Management CRM Data Analysis
  • DOMREBEL
    E-commerce Manager
    FASHION AND COSMETICS
    October 2022 - May 2023 (8 months)
    Montréal, Canada
    • Developed and implemented a commercial animation plan
    • Managed the entire website: updates, merchandising, order & stock supervision
    • Monitored KPIs
    • Optimized online customer experience and conversion
    • Organized photo shoots with the product team
    • Coordinated marketing, product, and logistics teams to ensure the smooth deployment of commercial operations
    E-commerce Photo Shooting Customer Service Customer Experience Social Media
  • HEC Montréal
    Data Analyst
    EDUCATION AND E-LEARNING
    October 2021 - June 2023 (1 year and 7 months)
    Montreal, QC, Canada
    • Analyzed and collected data (Salesforce, GA, traditional media) to optimize student recruitment campaigns
    • Created dashboards (Data Studio, Excel, Power BI)
    • Provided strategic recommendations
    Data Analysis Data Visualization Salesforce Pardot

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Education

  • MSc Marketing
    HEC Montréal
    2022
    Msc Marketing
  • Bachelor of Business & Bachelor of Arts
    IE UNIVERSITY
    2020
    Bachelor of Business Administration - BBA

Certifications

  • Google Analytics
    Google Analytics
    2019

Skill set

Categories