Freelancer profile translated to English.
Back to original languageAbout Clara
Do you have a digital product, platform, or project to structure, launch, or improve?
I support companies and leaders in the creation and optimization of digital products (SaaS, e-commerce, business tools), at the interface between business, technology, and the user.
Specifically, I help you to:
- clarify your business needs and product priorities
- transform your ideas into concrete and usable solutions
- coordinate technical teams
- improve user experience and performance
- structure your content and communication
I have managed projects in well-being, animal media, and crypto asset management: platform creation, e-commerce site redesign, management tools, automated funnels, educational content, and newsletters.
As CEO of an animal media company, I structured the business, set ambitious and realistic revenue targets, managed a team of 4 people, and multiplied EBITDA by 3 in one year through a product, data, and performance-driven approach.
My added value: a global product + business + user vision, strong structuring capabilities, and a very pragmatic results-oriented approach.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- RUFIJI CapitalProject ManagerPRIVATE EQUITYJune 2024 - Today (2 years)Thonon-les-Bains, FranceProject manager for the creation of the crypto management tool, in direct contact with the technical team. Managed the design of the client management platform and the user interface for investors.Gathered and formalized needs, analyzed usage, and prioritized product and content improvements to optimize user experience and delivered value.In parallel, managed content and communication: implemented automated funnels, monitored and valued financial analyses, daily monitoring of macro and crypto news for dissemination on social networks, wrote newsletters.Also acted as CEO's ghostwriter, for writing high-value content (op-eds, LinkedIn posts, position statements, educational content), with the aim of financial education, organic visibility, and editorial credibility for the management company.
- AirstickManager - E-commerce ManagerE-COMMERCENovember 2023 - Today (2 years and 7 months)Thonon-les-Bains, FranceTook over and relaunched the Airstick brand, specializing in portable aromatherapy diffusers.Global management of e-commerce activity: site redesign, offer structuring, product and marketing strategy, user experience optimization, and sales development.Positioned the brand around a simple, natural, and modern use of aromatherapy, highlighting the ancestral benefits of essential oils in an innovative and accessible format.
- Animaux Vie et SantéManager - Pet Health & LifePRESS AND MEDIASeptember 2022 - September 2023 (1 year)Wasquehal, FranceManaged a team of 4 employees, fostering mutual support, productivity, and the achievement of common goals.Responsible for budget development and management, report creation, key performance indicator evaluation, and strategic project planning.Collaborated with the CTO and PO to ensure the achievement of technical and product objectives.Responsible for logistics management, changing logistics providers, new partnerships, while ensuring timely supply and an efficient supply chain.Project manager in the development and management of websites created using a SaaS solution, ensuring their quality and performance.Used copywriting skills to write persuasive sales letters that helped increase sales.Wrote three newsletters per week, informative product sheets, and blog articles to maintain audience engagement.
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Education
- Master of ManagementFaculty of Management, Economics & Sciences2021Master, Management des Entreprises
- Bachelor of Law, Economics, Management: Communication ExpertiseISTC2019Licence Droit, Economie, Gestion : expertise Communication