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Clara AlvarezCA

Clara Alvarez

DIGITAL MARKETING & AI STRATEGY CONSULTANT

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Clara

With 10 years of experience at the heart of major Parisian fashion houses — Gainerie 91 (supplier to Chanel, Dior, Hermès), CR Studio / Carine Roitfeld — I support brands with style in structuring their image and producing their creative projects.

Originally a speech therapist, I retrained in creative strategy, bringing a rigorous yet sensitive perspective to brand communication.

What I do specifically:
— Brand positioning and image consulting
— End-to-end creative project coordination and management
— Custom event and experience production
— Art direction for photoshoots and visual productions
— Implementation of coordination processes and tools

My ideal clients:
Luxury houses, fashion brands, creative agencies, premium startups that want to structure their image without losing their soul.

Trilingual FR · EN · ES — available for one-off or long-term assignments.
  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Paris (up to 30km)

Experience

  • Freelance
    DIGITAL MARKETING & AI STRATEGY CONSULTANT
    September 2024 - Today (1 year and 11 months)
    Paris, France
    - AI Monitoring and Application: Advanced mastery of LLMs (ChatGPT, Claude, Gemini, Grok) for optimizing marketing workflows, writing SEO content, and analyzing market data.

    - Strategic Certifications: Obtained the Inside LVMH Certificate (Focus: Operations & Retail) and completed in-depth training in AI & Community Management at the City of Paris.

    - Customer Experience (Mystery Shopping): Analysis of user experience and customer journey for a tourism agency, with detailed reporting on service standards.
  • LE GROUPE GAINERIE 91 – Packaging et merchandising
    MARKETING, COMMUNICATION & EVENT MANAGER
    LUXURY GOODS
    April 2019 - July 2024 (5 years and 3 months)
    Paris, France
    - Global Strategy: Led the 360° marketing strategy for a group of 850 employees (Revenue €45M), significantly increasing B2B visibility among major Houses.
    - Innovation & Image: Directed the "Mouvement Genèse" project (Artist Johé Bruneau), generating a historic engagement peak on social media and specialized luxury press coverage.
    - Budget Management: Optimized an annual budget of €500,000, ensuring high ROI and strict adherence to production deadlines.
    - Prestigious Events: Managed the delegation for exclusive events at the Ritz and Jeu de Paume (up to 300 VIPs), strengthening strategic partner loyalty.
    - Management: Led a multidisciplinary team and trained employees in new digital tools.
  • BLEU SYNCHRO - Agence de régisseurs
    PROJECT MANAGER
    June 2018 - March 2019 (9 months)
    Paris, France
    - Agency Structuring: Strategic contribution to the agency's creation: implementing operational processes and recruiting initial key accounts.
    - Business Development: Prospecting and acquiring institutional clients and prestigious venues: Salle Pleyel, Zénith, Paris La Défense Arena.
    - Cutting-edge Logistics: Coordinated large-scale events (Châteaux de Courson and Chantilly), with cost and flow optimization leading to a 20% productivity gain.

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Education

  • the Inside LVMH Certificate (Focus: Operations & Retail)
    l'Inside LVMH Certificate (Focus: Operations & Retail)
  • INSIDE LVMH Certificate
    2025
    INSIDE LVMH Certificate

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