Clairline Pitre

I had the pleasure of working on the branding for TwoStaff, an innovative British company specializing in virtual assistants. The objective was to build a strong, coherent, and above all, calming brand image for an audience seeking effective solutions while preserving their personal time.

✔️Complete branding strategy:I worked on defining the brand's values, storytelling, tone, and voice. I proposed about ten slogans to be used on social media. The central idea was to highlight TwoStaff's promise: enabling clients to save time for themselves without sacrificing their projects, and reducing stress in their daily professional lives.

✔️Calming and professional visual identity:The logo I designed combines humanity and professionalism, with bubbles echoing the company's origin (the founders were two initially) and the importance of human interaction in their service. I chose soft shapes and calming colors to reflect the brand's objective: reassuring simplicity, yet effective.

✔️Strategic communication materials:I designed social media templates perfectly aligned with the brand strategy, as well as LinkedIn banners. Each element was conceived to maintain a human, relaxed, and professional communication, with a touch of humor to enhance the brand's accessibility.

✔️Inspiring physical materials:To go further, I designed a tote bag evoking personal time, a product that invites relaxation and leisure while remaining true to TwoStaff's values. I also created a notebook to help clients organize their ideas and structure their daily lives.

A tailor-made approach designed to reduce stress, save time, while maintaining warm and accessible communication.

I had the pleasure of collaborating with Laetitia Fernandes on the creation of the cover for her first novel, a self-published new romance blending love, eroticism, and self-discovery.

https://www.laetitiafernandesauteure.com

The goal was to design a cover that reflected the essence of the story: the destined encounter between two souls separated by thousands of miles, in a universe where love overcomes all obstacles. Inspired by the main characters, a Parisian photographer and a New York model, the cover captures both the sensuality and elegance that permeate the narrative, while subtly evoking themes of sexuality.

The cover's identity was designed to stand out in the new romance genre, with a warm color palette and delicate typography.

This project illustrates the importance of translating a story into a captivating visual identity, capable of intriguing readers and bringing the author's words to life. A cover designed to seduce at first glance while remaining true to the soul of the work.

As part of my partnership with Centhor, I designed and produced various visual materials for several events, stands, conferences & congresses. My work involved creating elements such as visuals for partitions, posters, backdrops, flags, and more, on various media (Black Tex, PVC, doors, etc.).

Each creation aimed to maximize the visual and functional impact of the events, while ensuring consistency between the different communication tools used.

Events:

14th National Conference on Wind Energy - 2024

Fnac Stand - Photography Show 2024

Mondial de l'Auto 2024

Video-Digest Congress 2024

Centhhor is a committed company that has obtained the AFNOR Responsible Events certification.