Freelancer profile translated to English.
Back to original languageAbout Claire
Data Analyst specialized in data processing, particularly customer knowledge data. Experience in analyzing online campaign performance, as well as VBA macro programming at Groupe IPG. Having carried out online projects such as: analysis of online consumer behavior on the Alibaba e-commerce site, customer segmentation using the RFM method, I am looking for data analysis assignments. My skill set includes: SQL language and database management, Python, Microsoft Excel, VBA, as well as BI tools: Power BI, Tableau.
Rigorous, professional, I commit myself with great motivation to the tasks entrusted to me.
French
Fluent
Chinese
Native or bilingual
English
Fluent
Can work on-site
Grenoble (up to 50km)
Experience
- IPG MediabrandsData Analyst AssistantPRESS AND MEDIAJune 2019 - December 2019 (6 months)Levallois-Perret, Île-de-France, France- Creation of data flows on Datorama, support for dashboard construction and digital campaign monitoring, automated reporting setup - Implementation of a VBA macro to automatically complete functional specification plans - Carrying out internal analyses such as attribution analysis with Excel & DCM
- ICI Consulting - Internship and Educational ProjectsWeb Marketing AssistantHUMAN RESOURCESSeptember 2018 - February 2019 (5 months)Paris- Project plan establishment, competitor website analysis, definition of functions to be carried out and development of the official website from A to Z with WordPress - Increased website visibility, SEO management by keywords and with tools (Yoast, Google Search Console), Google Search Console integration, writing of 5 profile articles in French
- Jardin du pré fleuriDigital Communication AssistantRESTAURANTS AND FOOD SERVICEApril 2018 - July 2018 (3 months)Lyon- Development of an internet acquisition strategy and its implementation - Keyword research with SEMrush to improve website traffic - CRM Marketing: launch of email campaigns with MailChimp - Search for event partnerships, coordination, organization of 4 events (to strengthen the positioning of the "event bar")
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Education
- Master 2 Big Data & Marketing Management (M2)INSEEC U.2019○ Marketing prédictif et big data : - Comportement du consommateur sur internet - Scoring et marketing prédictif, tracking - Ciblage et geomarketing - Predictive analytics et data intelligence - Consumer Insight Management ○ Valorisation des données : - Analyse des données et data mining (IBM SPSS) - Algorithmes et base de données - Text mining et Big Data - Retargeting - Visualisation et narration des données (Data visualisation & Data Storytelling) - Statistique décisionnelles - Sécurité informatique et confidentialité des donées ○ Management et Big Data : - Stockage et organisation des données - Stratégie d'entreprise et Big Data - Management de projet (Méthode d'Agilité & Scrum) - Leadership
- Master 1 Digital Marketing (M1)INSEEC U.2018- Brand Stratégies et Marketing Communication - Fondamentaux du big data - Cycle de vie et leviers digitaux - Culture du web et du e-commerce - Excel avancé - Social Media Strategy - Web Analytics - Gestion budgétaire et tableau de bord - Création graphique & presse - Environnement juridique du E-Commerce
Certifications
- Datorama Admin SpecialistDatorama (Salesforce Company)2019