About Claire
French
Fluent
Chinese
Native or bilingual
English
Fluent
Experience
- IPG MediabrandsData Analyst AssistantPRESS AND MEDIAJune 2019 - December 2019 (6 months)Levallois-Perret, Île-de-France, France- Creation of data flows on Datorama, support for dashboard construction and digital campaign monitoring, automated reporting setup - Implementation of a VBA macro to automatically complete functional specification plans - Carrying out internal analyses such as attribution analysis with Excel & DCM
- ICI Consulting - Internship and Educational ProjectsWeb Marketing AssistantHUMAN RESOURCESSeptember 2018 - February 2019 (5 months)Paris- Project plan establishment, competitor website analysis, definition of functions to be carried out and development of the official website from A to Z with WordPress - Increased website visibility, SEO management by keywords and with tools (Yoast, Google Search Console), Google Search Console integration, writing of 5 profile articles in French
- Jardin du pré fleuriDigital Communication AssistantRESTAURANTS AND FOOD SERVICEApril 2018 - July 2018 (3 months)Lyon- Development of an internet acquisition strategy and its implementation - Keyword research with SEMrush to improve website traffic - CRM Marketing: launch of email campaigns with MailChimp - Search for event partnerships, coordination, organization of 4 events (to strengthen the positioning of the "event bar")
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Education
- Master 2 Big Data & Marketing Management (M2)INSEEC U.2019○ Marketing prédictif et big data : - Comportement du consommateur sur internet - Scoring et marketing prédictif, tracking - Ciblage et geomarketing - Predictive analytics et data intelligence - Consumer Insight Management ○ Valorisation des données : - Analyse des données et data mining (IBM SPSS) - Algorithmes et base de données - Text mining et Big Data - Retargeting - Visualisation et narration des données (Data visualisation & Data Storytelling) - Statistique décisionnelles - Sécurité informatique et confidentialité des donées ○ Management et Big Data : - Stockage et organisation des données - Stratégie d'entreprise et Big Data - Management de projet (Méthode d'Agilité & Scrum) - Leadership
- Master 1 Digital Marketing (M1)INSEEC U.2018- Brand Stratégies et Marketing Communication - Fondamentaux du big data - Cycle de vie et leviers digitaux - Culture du web et du e-commerce - Excel avancé - Social Media Strategy - Web Analytics - Gestion budgétaire et tableau de bord - Création graphique & presse - Environnement juridique du E-Commerce
Certifications
- Datorama Admin SpecialistDatorama (Salesforce Company)2019