Freelancer profile translated to English.
Back to original languageAbout Claire
I offer you my know-how, my creativity and my dynamism to strengthen your company's communication and growth:
🚀CRMas a growth engine
🎯Automation strategy– Onboarding → Reactivation
🔀Custom workflows– Scenarios that convert
👥Advanced segmentation– Precise and relevant targeting
✍️High-performing emails– Conversion + engagement
🎨Graphic design department– Creation of attractive visuals & templates
📤Managed campaigns– Routing & planning
📊KPI Analysis– Continuous optimization & ROI
💡Monitoring & innovation– Always at the forefront
I am looking for new challenges to learn and progress!
Working with enthusiastic and positive people is essential ✨
Let's discuss it ☕️
English
Conversational
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Eric Favre / Musculation.comE-commerce Project ManagerSPORTSNovember 2022 - Today (3 years and 7 months)Puteaux, FranceMy role is to deploy the brand's e-commerce strategy with the aim of increasing its turnover through site management, organic traffic acquisition, and customer experience optimization.I manage the commercial animation strategy, which I activate through the following levers:
- CRM
- Management and deployment of email marketing campaigns: conception of briefs for creative teams, text writing, segmentation, campaign programming, A/B Testing
- Development of a CRM automation roadmap adapted to different customer lifecycle phases (onboarding, activation, retention, loyalty, and reactivation), including workflow creation and target segment definition
- Redesign of transactional emails, customer journey mapping
- Performance analysis, development of weekly reporting, and deployment of strategic actions in a continuous improvement dynamic
- Mairie de Mantes-la-JolieCommunications OfficerPUBLIC SECTORNovember 2021 - October 2022 (1 year)Mantes-la-Jolie, France**Communication Strategy**: Define and implement the community's communication policy in conjunction with elected officials and departments. Develop annual or thematic communication plans.**Institutional Communication**: Promote the community's actions and projects to citizens, partners, and the media. Write press releases, press kits, newsletters, and activity reports.**Management of Media and Content**: Design and supervise content creation for social media, websites, posters, brochures, flyers, and events. Ensure graphic and editorial consistency.**Event Management**: Participate in the organization and communication around public events, ceremonies, forums, or local gatherings.**Monitoring and Analysis**: Follow local and sectoral news, analyze media coverage, measure the impact of communication actions, and propose improvements.
- ERIC FAVRENewsletter Manager - B2C - FREELANCESPORTSJuly 2017 - Today (8 years and 11 months)- Creation & programming of B2C Newsletters- Implementation of automated emails- Creation of A+ content (Amazon)
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Education
- BTS CommunicationVerneuil-sur-Seine2016
- Bachelor Marketing & CommunicationParis2017Matières enseignées : - Stratégie de communication - Stratégie de communication corporate - Sociologie - Blog d'actualité - PAO (Photoshop, Illustrator, Indesign) - Stratégie digital marketing - Mediatraining - Planning stratégie - Publicité - Communication de crise - Stratégie des marques - Droit - Anglais