Claire Verheecke

My role was to identify training needs and contribute to the creation of the training catalog. I designed engaging and adapted training courses, as well as educational kits aligned with the objectives of the agency and the trainees. I facilitated dynamic and interactive training sessions, systematically evaluating their effectiveness.

My commitment was aimed at solidifying the skills of our employees, then leaving management with the responsibility of transforming them into concrete objectives and results. At the same time, I played a graphic role by creating visually appealing presentations, and I also actively participated in the creation of communication materials such as roll-ups, flyers and the company's presentation pitch.

As marketing and communication manager at ARCO, I had the opportunity to lead a varied range of missions. My role was to design and manage impactful communication campaigns to strengthen the brand's presence. I led the creation of engaging visuals, carried out strategic redesigns of the website and brochures to best reflect the company's identity.

In addition to this, I designed representative logos, developed internal ERP interfaces to optimize processes, and contributed to the creation of software dedicated to sales representatives to facilitate their work. I also set up events, managing every detail from conception to logistics.

As a web designer, I brought my creativity to shape intuitive and visually appealing interfaces. I also worked on the creation of personalized customer gifts, strengthening relationships and loyalty. My role has been to shape a coherent visual identity and innovate in all aspects of graphic and web design to support ARCO's growth and success.