Claire Verheecke

Art direction and illustration for brands, publishers, and entrepreneurs: complete visual identities, editorial illustration (including the cover of the book “Vivre avec l'absence” by Stephanie Ailloud), custom mascots, and brand universes. I create images that carry meaning, with a sensitive and narrative line, from the first sketch to the final file. Member of the selective crème de la crème community.

My role was to identify training needs and contribute to the creation of the training catalog. I designed engaging and adapted training programs, as well as educational kits aligned with the objectives of the agency and the trainees. I led dynamic and interactive training sessions, systematically evaluating their effectiveness.

My commitment aimed to strengthen the skills of our employees, leaving management responsible for transforming them into concrete goals and results. In parallel, I played a graphic role by creating visually appealing presentations, and I also actively participated in the production of communication materials such as roll-ups, flyers, and the company's presentation pitch.

As marketing and communications manager at ARCO, I had the opportunity to lead a variety of missions. My role was to design and manage impactful communication campaigns to strengthen the brand's presence. I led the creation of engaging visuals and carried out strategic redesigns of the website and brochures to best reflect the company's identity.

In addition, I designed representative logos, developed internal ERP interfaces to optimize processes, and contributed to the creation of software for salespeople to facilitate their work. I also organized events, managing every detail from conception to logistics.

As a web designer, I brought my creativity to shape intuitive and visually appealing interfaces. I also worked on creating personalized client gifts, strengthening relationships and loyalty. My role was to shape a coherent visual identity and innovate in all aspects of graphic and web design to support ARCO's growth and success.