Freelancer profile translated to English.

Description

Are you a B2B SaaS editor? Are you looking to structure your marketing, generate more leads, and professionalize your approach with a pragmatic CMO?

I support B2B SaaS editors who want to lay solid foundations, clarify their brand positioning, refine their product offering, develop recurring acquisition, and highlight marketing's impact.

With over 15 years of experience in B2B marketing (SaaS, AI, cybersecurity, e-commerce, logistics...), I focus on go-to-market strategy and execution for concrete business impact.

What I can bring you

➕ 1 clearer positioning = 1 better SEO and + conversions

➕ 1 optimized acquisition strategy = continuous qualified leads

➕ 1 marketing that drives growth = measurable impact (30 to 40% of business)

➕ 1 recurrence of actions and visibility = a recurring pipeline and less reliance on trade shows

Why work together?

🌍 +15 years in tech & international environments in B2B SaaS (AI, cybersecurity, e-commerce, logistics...)

🎯 A comprehensive approach including strategy and execution

💰 Every action is designed for concrete impact, measurable ROI

⚡ Pragmatism and efficiency (method, action, and results)

⚖️ Flexible availability (fixed fee or daily rate)

Need to scale your B2B SaaS marketing? Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 10km), Saint-Malo (up to 10km)

Formation cybersécurité
Head of Marketing
EDUCATION AND E-LEARNING
May 2025 - July 2025 (2 months)
Paris, France
In an early-stage context following the platform launch
Clarification of Go-to-Market: positioning, Ideal Customer Profile, value proposition, and personas in 1 day
Website redesign: SEO foundations, integration of the value proposition on key pages
Definition of editorial line and content writing (blog posts)
Automated acquisition campaigns (Growth Hacking)
Growth Strategy Content Marketing Brand Storytelling Growth Hacking Go-to-Market (GTM) Strategy
IA Vidéosurveillance
Marketing France
SOFTWARE PUBLISHING
February 2025 - June 2025 (4 months)
Paris, France
In a context of business growth, I served as the France Field Marketing Manager:

Definition of the quarterly action plan (budget and ROI)
Digital campaigns on Hubspot and Sendgrid (ABM, verticals)
Trade show organization (pre and post-event communication, methodical lead tracking in Salesforce)
Field Marketing Email Campaign Event Planning HubSpot Marketing Event Management
Agence WEB (confidentiel)
Marketing Strategy Consultant
DIGITAL AND IT
October 2024 - January 2025 (3 months)
Paris, France
Prior to a recruitment, I helped prepare the ground by implementing a methodology and tools for annual planning.
Brand positioning
Definition of editorial line and recurring action calendar
Website quick wins (offer redesign)
Customer case study valorization: methodology and execution
Communication Strategy Content Writing Marketing and Communication Strategy Positioning Strategy Customer Marketing