About Claire
French
Native or bilingual
English
Fluent
Experience
- OBOCMOENTERTAINMENT AND LEISUREOctober 2023 - Today (2 years and 8 months)POSITIONING & BRANDING- Overhaul of the agency's narrative and graphic identity- Overhaul and optimization of the digital ecosystem: website, social mediaAWARENESS- Referencing and animation of off- and online communication channels- Production of brand content: editorial, photos, and videos- PR- Client recognition strategy- Occasional support for agency clients on their operational or strategic communication needs for their events.INTERNAL COMMS- Internal events- Gifts, goodies, etc.
- AngellHead of MarketingTECHMay 2023 - September 2024 (1 year and 5 months)Paris, FranceStrengthen brand awareness and consideration- Responsible for brand identity, campaigns, and creative services.- Management and deployment of media (earned, owned, paid), digital marketing, and CRM strategies.Develop robust omnichannel marketing plans- Implementation of effective strategies on the brand's website and at points of sale (POS).- Establish strategic partnerships and collaborations.- Creation of VM (visual merchandising) and commercial tools.
- Storm AgeCo-founderE-COMMERCEJanuary 2018 - January 2021 (3 years)Paris, FranceProducts:Reversible jackets for urban soft mobility enthusiasts.- 1 navy blue side for daily use.- 1 fluorescent and reflective side, with a retro style, for better visibility on the road.- 1 removable hood adapted for helmet wear.Role:- Product design and branding.- Strategic planning and crowdfunding campaigns (€20K raised).- Development of the go-to-market strategy.
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