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Claire T.CT

Claire T.

👉 Branding / Marketing Strategy / Copywriting / Photography

€800/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

You are a DNVB, a brand, a retailer, a hotel, a restaurant, a beauty salon, who wishes to strengthen your message and visibility, you are questioning your current positioning or considering pivoting to better stand out? I will support you in building and radiating your identity through tailor-made, innovative, and impactful solutions.

My expertise includes:
1) Definition and deployment of your brand positioning:
A robust brand platform, a graphic identity that tells your story, and a website with impeccable design and functionality.

2) Digital and editorial strategy:
Creation of a comprehensive brand content strategy, including the definition of an editorial line and the implementation of an editorial calendar for optimal organization and regular distribution.

3) Design and production of advertising campaigns: From idea to execution, I manage and oversee professional photoshoots and advertising campaigns that perfectly reflect your universe.
A methodology focused on efficiency and impact:

Delivery of structuring tools and processes: brand book, brand platform, action plans, editorial calendars, graphic and editorial guidelines, templates

Creation of unique and relevant content to anchor your brand in the minds of your target audience.

Design and copywriting of various materials: newsletters, presentations, catalogs, POS displays, leaflets, and much more.

With a holistic approach, I ensure that every action and every medium reflects your positioning and aligns with your business objectives.
Choose comprehensive, strategic, and creative support, designed to grow your brand.

đź’ˇ Do you have a project in mind? Let's talk about it today to turn your ideas into measurable success!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Compiègne (up to 10km)

Experience

  • OBO
    CMO
    ENTERTAINMENT AND LEISURE
    October 2023 - Today (2 years and 8 months)
    POSITIONING & BRANDING
    - Overhaul of the agency's narrative and graphic identity
    - Overhaul and optimization of the digital ecosystem: website, social media

    AWARENESS
    - Referencing and animation of off- and online communication channels
    - Production of brand content: editorial, photos, and videos
    - PR
    - Client recognition strategy
    - Occasional support for agency clients on their operational or strategic communication needs for their events.

    INTERNAL COMMS
    - Internal events
    - Gifts, goodies, etc.
  • Angell
    Head of Marketing
    TECH
    May 2023 - September 2024 (1 year and 5 months)
    Paris, France
    Strengthen brand awareness and consideration

    - Responsible for brand identity, campaigns, and creative services.
    - Management and deployment of media (earned, owned, paid), digital marketing, and CRM strategies.

    Develop robust omnichannel marketing plans

    - Implementation of effective strategies on the brand's website and at points of sale (POS).
    - Establish strategic partnerships and collaborations.
    - Creation of VM (visual merchandising) and commercial tools.
    Marketing Branding & Identity trade marketing Web Marketing Strategy Digital
  • Storm Age
    Co-founder
    E-COMMERCE
    January 2018 - January 2021 (3 years)
    Paris, France
    Products:
    Reversible jackets for urban soft mobility enthusiasts.
    - 1 navy blue side for daily use.
    - 1 fluorescent and reflective side, with a retro style, for better visibility on the road.
    - 1 removable hood adapted for helmet wear.

    Role:
    - Product design and branding.
    - Strategic planning and crowdfunding campaigns (€20K raised).
    - Development of the go-to-market strategy.
    E-commerce Business Development Product Development Production Management

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