Freelancer profile translated to English.

Description

My name is Claire, I am 31 years old, and I have over 8 years of experience in marketing/digital/innovation in the luxury sector.

I am a very dynamic and enthusiastic professional, passionate about digital innovation and project management.

My contagious energy and my ability to adapt quickly to technological changes allow me to successfully meet the challenges of the digital world.

With solid experience in digital innovation, I master the latest technological trends and tools. I am always on the lookout for new opportunities to optimize processes, improve user experience, and create innovative solutions that meet customer needs.

My project management skills are a major asset in my career. I have led several complex projects, ensuring deadlines and budgets are met while maintaining smooth communication between teams. My methodical approach and organizational skills allow me to effectively coordinate all stages of a project, from conception to implementation.

I would be delighted to learn more about your projects and help you bring them to fruition.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

CHANEL PB
Senior Innovation Product Manager
LUXURY GOODS
January 2024 - Today (2 years and 4 months)
Paris, France
Design, development, and deployment of innovative customer experiences for points of sale or e-commerce sites, using new technologies (AR, VR, GenAI, blockchain, etc.)
GUERLAIN
Digital Innovation Manager
September 2021 - October 2023 (2 years and 1 month)
Responsible for innovation projects at Guerlain.

Artificial Intelligence:
- Responsible for the AI Bee Bottle project: "Born in 1853. Designed for the future."

Web 3.0:
- Responsible for the Web 3.0 Roadmap
- Launch of NFT and Metaverse projects: Digital art, collectibles: the Cryptobees project, and gaming experiences on Metaverses like The Sandbox
- Organizer and speaker at the Guerlain Metaverse Summit
- Member of the LVMH Web3 community

Boutiques and online:
- Define the digital innovation roadmap
- Research and implementation of new technologies and solutions to create experiences in stores, pop-up stores, and online: AR/VR, 3D, Gaming, perfume consultation, interactive table, holograms, haptics, personalization, etc.
Cartier
Senior Communication Manager
May 2018 - September 2021 (3 years and 4 months)
360 Communication and digital strategy to promote Cartier perfumes:
- Responsible for perfume pages on Cartier.com: product pushes, animations, texts, and visuals, etc.
- Manage the perfume CRM calendar
- Support markets in developing their digital strategy (social media, e-partners)
- Responsible for international influencer campaigns: influencer selection, concept and digital strategy development, KPI definition, and final reporting.
- Manage the Instagram account of Cartier's house perfumer, Mathilde Laurent: @mathilde.laurent
- Participate in Cartier's special events: artistic installations (UFOs), seminars, influencer events, etc.
- Brief and monitor the development of communication assets with the Brand Content team, according to our markets' needs.
- Management of an intern