Freelancer profile translated to English.

Description

With multidisciplinary experience in the digital ecosystem for over 10 years and specialized in CRM for 10 years, I would be delighted to assist you in implementing your customer acquisition and retention strategy through targeted and personalized actions adapted to your sales funnel.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Nice (up to 20km), Paris (up to 10km)

Paramount
CRM Manager
July 2023 - Today (3 years and 1 month)
Definition and execution of CRM campaigns (emails, push, in-app) for 3 countries (France/Spain and Italy)
Creation of data-driven user journeys (onboarding, reactivation, retention).
Advanced segmentation by market, device, and behavior.
KPI analysis and continuous optimization (CTR, sessions, watchtime).
Coordination with Content, Product, Data & Design.
Management and optimization of CRM tools, automations, and personalized prompts.
CRM Campaigns Customer Relationship Management (CRM) Email Marketing Braze Marketing Automation
Deezer
CRM Manager
January 2023 - July 2023 (6 months)
- Upskilling teams on Braze
- Definition of our ad hoc campaign strategy (promotional campaigns) and operational monitoring of campaign launches
- Strategic thinking on CRM journey automation and implementation
- Implementation of various processes (QA etc)
CRM Campaigns Braze Marketing Automation QA Testing Email Marketing
3550 Agency
CRM Manager
May 2022 - November 2022 (6 months)
- Develop and manage the customer relationship management strategy to engage, retain, and increase audience satisfaction through email, notifications, and digital campaigns.

- Analyze customer data and segment audiences to personalize communication and improve marketing performance.

- Collaborate with marketing, digital, and creative teams to design, execute, and optimize effective multi-channel campaigns.

Check out Claire-Sophie's experience

Zack

Global Director - Customer Retention & Lifecycle Marketing - Pluto TV Europe GmbH

Several months project

Reviewed on 2/2/2026

Claire-Sophie arrived for a 3-month mission and stayed with us for almost 3 years. Her expertise, discipline, and proactivity made her an essential part of Paramount. She greatly contributed to the development of Pluto in France and Europe. From implementing the lifecycle marketing strategy for users to monitoring performance and content recommendations with the programming team, she successfully integrated into an international organization. Her development reflects serious work during her various assignments.

Emilie

Deezer

Reviewed on 4/27/2023

Claire-Sophie became operational very quickly. Thanks to her involvement and efficiency, she quickly proved indispensable in monitoring our project. I recommend working with her!

Simon Bidanel and 1 other person have recommended Claire-Sophie

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Master of Science
SKEMA Business School
2016
Master of Science (MSc), Digital Marketing
Bachelor of Business & Bachelor of Arts
International University of Monaco
2014
Bachelor of Business Administration (B.B.A.)

Check out Claire-Sophie's education

Growth Marketing Crash Course
Growth Tribe

CRM Consultant

Claire-Sophie Cohen

CRM & Marketing Automation Expert | Braze, SFMC

About Claire-Sophie

Experience

Reviews

5.0

Quality

5.0

Deadline

5.0

Communication

5.0

Zack

Emilie

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