Freelancer profile translated to English.
Back to original languageAbout Claire
With over 10 years of experience in agencies and as a client-side marketer (Norauto, Kiabi, Beaumanoir), I have been an SEO & SEA consultant since 2022.
I have strong e-commerce experience and enjoy working on technical web marketing projects (technical audit and implementation support, product feed optimization, tracking and dashboarding) and strategic projects (action plan definition, audience strategy, budget construction, governance...).
I am developing a service offering to automate and boost your content production and increase your visibility with LLMs.
I undertake one-off assignments (website redesign, temporary replacement mission, for example) or ongoing support.
I have been supporting Yves Rocher for 4 years on their acquisition challenges, with various missions within the SEO, SEA, and Advertising teams.
I like to put my expertise to the service of others and share my passion for this profession.
I am looking for remote freelance assignments.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Yves Rocher - Laboratoire de Biologie Végétale
On Malt
Media and Advertising ExpertFASHION AND COSMETICSNovember 2025 - March 2026 (5 months)Rennes, FranceOperational management of Social Ads & Display campaigns, as a maternity leave replacement.- Construction of the acquisition plan by commercial campaign & briefing of the agency (Jellyfish)- Briefing of creative teams- Performance monitoring- Budget construction- Development of new e-commerce growth levers (launch of test campaigns with Dataïads, Qwamplify)Managed levers: Meta ads, Tiktok ads, Pinterest ads, Snapchat ads, RTB House, Google & Youtube ads, DV360 - YVES ROCHERSEO ExpertRETAIL (LARGE RETAILERS)March 2025 - September 2025 (7 months)Rennes, FranceOperational management of the SEO lever, as a maternity leave replacement.- Management of the technical roadmap: audit, prioritization of tasks, writing technical specifications, monitoring and acceptance testing- Development of the editorial project: semantic analysis, definition of the editorial action plan, briefing and proofreading of content- Catalog optimization: recommendations and training for the e-Merch and Marketplace teams- MonitoringTools used: Botify, YourTextGuru, Semrush, Google Search Console
- TylsSEO Support for RedesignCONSULTING AND AUDITSDecember 2024 - January 2026 (1 year and 1 month)SEO / GEO support for the redesign of compta.com to tyls.com- SEO status and competitor benchmark- Semantic analysis and content creation plan- Technical specifications and acceptance testing- Migration and domain change monitoring- Post-project monitoring- SEO training for teams
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Education
- Master 2 IDEMMUniversité Lille 32010
- Google Analytics Individual QualificationGoogle2018