Freelancer profile translated to English.
Back to original languageAbout Claire
Social Media and Brand Content Specialist, particularly in the tourism, hospitality, and luxury sectors.
Some references: Havas Voyages network, Sister Hotels Paris, Intercontinental Hotels French Polynesia, TBWA / Compact, The island of Dominica, Lithuania Tourism, GroupExpression, Holiday Inn Paris - Marne la Vallée, INSEEC, Kedge, Moon Surfboards, OW Surfboards...
Advanced use of social media advertising tools and strategies.
- Design and management of Social Media and e-PR strategies (Facebook, Twitter, YouTube, Instagram, Pinterest, Linkedin, ...)
- Content production strategy and management
- Optimization of the company's exchange spaces (social networks, blogs, forums...)
- Animation and moderation: review management, customer relations, influencer and ambassador identification, influencer partnerships, competitive intelligence, crisis management, community member animation and loyalty, organization of contests...
- Design and management of optimized advertising campaigns on Facebook, Twitter, Linkedin, and Instagram.
- SEO-optimized web writing and storytelling techniques
- Development of dashboards (KPIs), e-reputation dashboards, and reporting
French
Native or bilingual
English
Fluent
Can work on-site
Biarritz (up to 50km), Paris (up to km), Biarritz (up to 50km), Bordeaux (up to 20km)
Experience
- POPLIDAYSCommunity ManagerTRAVEL AND TOURISMJanuary 2012 - October 2014 (2 years and 9 months)Biarritz, France- Creation and optimization of the organization's exchange spaces (Facebook page, Twitter account, Pinterest, Google+ etc.);- Moderation of the community's exchange spaces;- Identification on the web of "influencers" likely to promote the organization (bloggers, forums, groups...);- Definition of measurement indicators to validate achieved objectives;- Animation of new member recruitment actions;- Management of remote relations between the organization and community members: responding to and/or forwarding requests (information, complaints...) to the relevant departments.- Member loyalty through the organization of online events (chats, interviews, newsletters, games, contests…) and offline events (meetups, conferences, meetings…);- Monitoring and analysis of satisfaction and dissatisfaction indicators for individuals and the whole;- Web writing, blogging, content optimization for natural referencing (SEO);- Competitive intelligence...
- Claire RingotSocial Media Manager / Content ManagerSOCIAL NETWORKSOctober 2014 - Today (11 years and 8 months)Biarritzclaire-ringot.comSocial Media StrategySocial advertisingBrand Content (content strategy, content creation management)Community ManagementWeb writingTraining, coaching
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Education
- Master in Management of Sport, Tourism & International HospitalityInstitut Jacques Maillot2007Formation au métier de manager dans les secteurs du tourisme, de l'hôtellerie et du sport. Suivie par une formation professionnelle chez Synertec Consultants en Community Management (en 2011) Formée à l'optimisation des campagnes publicitaires sur facebook, instagram et le réseau d'audience par un chargé de compte du programme Facebook Marketing Solutions (2015)