Freelancer profile translated to English.

Description

👩🏻‍💼 SEA Consultant and Google Ads Expert, I help companiesgenerate more qualified traffic, more conversions, and a better ROIthrough optimized and performance-driven Google Ads campaigns.

With8 years of experience in acquisitionin agencies, as a client-side advertiser, and as a freelancer, I have supported startups, SMEs, large groups, E-commerce businesses, SaaS companies, and associations, in both B2B and B2C.

📈 My method: a **results-oriented approach**, combining strategy, execution, and continuous optimization to meet your business challenges.

What I can do for you ⬇️

Audit and redesign of your Google Ads accounts: Search, Display, Shopping, YouTube
ROI optimization: targeting, bidding, messaging, audiences, landing pages
Conversion tracking and data-driven management: Google Tag Manager, Analytics, actionable reporting
Rigorous, proactive management, and performance-driven oversight

🤙🏻 Looking for an SEA specialist to **scale your campaigns, maximize your results**, and **make your advertising investments profitable**? Let's talk!

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 20km), Paris (up to 10km)

Freelance
Senior Performance Marketing Manager
CONSULTING AND AUDITS
April 2020 - Today (6 years and 4 months)
Bordeaux, France
▪ Audit of advertising accounts with strategic and operational recommendations.
▪ Management and optimization of Google, Microsoft, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Snapchat, TikTok, Emailing campaigns...
▪ Conversion rate optimization, semantic work, bid adjustments, retargeting and audience management, email marketing automation, budget estimations, performance analysis and reporting, proposal of new formats and growth levers.
▪ Tracking implementation and conversion configuration via Google Tag Manager and Google Analytics.
▪ Training and support of junior teams in their skill development.

👉 References: Adef Résidences, ARPEJ, Bakhtech, Deshoulières Avocats, Disclose, Greenworking, Inbound Value, La Raiponse, Les Petits Riens, makesense, Mouvement Impact France, SodiusWillert, somanyWays, Sunday Natural, Ultra Premium Direct, WebForce3, ZONE 51
HelloAsso
User Acquisition Manager
CIVIC AND SOCIAL ORGANIZATIONS
February 2022 - Today (4 years and 6 months)
Bègles, France
▪ Management of the acquisition strategy, campaign management, and conversion funnel optimization to turn associations into users.
▪ Allocation and supervision of advertising investments based on performance to maximize profitability.
▪ Exploration of new mechanics to diversify levers and enrich the marketing strategy.
▪ Recruitment and management of team members.
Germinal
Growth Marketing Manager
CONSULTING AND AUDITS
February 2021 - July 2021 (6 months)
Bordeaux, France
▪ Soutien de projets B2B et B2C dans leur lancement et leur croissance : identification, optimisation et scaling des meilleurs leviers d'acquisition pour construire un funnel de conversion performant.
▪ Aide à la prise de décision pour définir le product market fit le plus attractif : réalisation de tests pour identifier le positionnement, l'identité graphique, les cibles, les propositions de valeur et les leviers à privilégier.
▪ Création de landing pages optimisées pour la génération de leads ou de ventes : design, rédaction et intégration.
▪ Pilotage des campagnes publicitaires pour déterminer les messages, audiences et formats les plus performants, optimiser les résultats et identifier de nouveaux canaux d'acquisition : configuration des audiences et conversions, création des visuels et vidéos, copywriting des annonces, réalisation des dashboards.
▪ Lancement de campagnes d'emailing : constitution et enrichissement des bases de contacts, rédaction des emails, envoi automatisé des séquences, reporting.
▪ Configuration du tracking, analyse du comportement des utilisateurs, collecte et analyse des données.
▪ Création de contenus (articles, vidéos, outils pédagogiques) pour former et accompagner les entrepreneurs dans la réussite de leur projet professionnel.

👉 Références : Deltic, DuJour, FEMPO, Lectra, Molang, Plume, Visium