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Claire PoifolCP

Claire Poifol

Web Project Manager

€935/day
Strasbourg, FR
15+ years
Analyse marketing
Stratégie marketing digital
Direction de projets
Audit SEO
Publicité en ligne

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

Expert in the field of internet marketing, I have a transversal and pragmatic vision of digital. My varied field experience allows me to design a tailor-made approach for each of my clients, from strategy to operational support and training.

  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Strasbourg (up to 50km)

Experience

  • En bas de chez moi
    Senior Web Marketer
    CONSULTING AND AUDITS
    January 2021 - Today (5 years and 7 months)
    Belfort, France
    My role as a web marketing consultant has helped democratize access to digital tools for my VSE and SME clients, transforming the challenges of digital transition into concrete and measurable opportunities.

    Strategy & Business Development:
    - Definition and implementation of the platform's strategic vision
    - Digitalization of over 50 local businesses
    - Development of a differentiating offer and establishment of strategic partnerships.

    Management & Coordination:
    - Coordination and management of relationships with external service providers (developers, communication agencies, graphic designers)
    - Technical support and training of client teams in the use of digital tools
    - Prospecting to unite stakeholders around common goals

    Digital Marketing & E-commerce:
    - Design, development, and animation of WordPress, Prestashop, and Magento 2 websites
    - Development and management of comprehensive digital marketing strategies (SEO, SEA, email marketing, content creation, social media)
    - Performance analysis via Google Analytics to adjust campaigns and optimize ROI.

    Project Management & Operations:
    - End-to-end supervision of the digital project lifecycle, from requirements gathering to delivery, ensuring quality and adherence to deadlines.
    - Implementation and optimization of operational processes to ensure smooth activity management and maximum efficiency.
    - Proactive resolution of technical and functional issues, ensuring service continuity and user satisfaction.
    Stratégie webmarketing Stratégie marketing digital Analyse marketing Audit SEO Publicité en ligne
  • Agence Skilz
    Partner & Agency Director
    CONSULTING AND AUDITS
    January 2015 - January 2023 (8 years)
    Héricourt, France
    • Management of a team of 15 web experts
    • Management of complex projects
    • Inter-project & provider coordination
    • Business development & partnerships
    • Team recruitment & training
  • So SEO
    Independent SEO Specialist
    DIGITAL AND IT
    January 2011 - January 2014 (3 years)
    Lyon, France
    • Organic and social traffic acquisition
    • Web visibility audit
    • Optimized web writing

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Education

  • Bac +4
    Ecole de commerce IMEA CCI de
    Bac +4

Skill set

Project Planning and Scheduling
Digital Transformation
Workshops Facilitation

Categories