Freelancer profile translated to English.
Back to original languageAbout Claire
👋 Hello, I am Claire Michaut and I support companies wishing to make their digital communication an opportunity for development.
As an experienced professional, I differentiate myself from other consultants by my strong added value on all topics related to editorial strategy.I have developed a work methodology combining strategic analysis of the company and its ecosystem, semantic audit, and structuring to build a coherent and solid editorial foundation.
Your needs?
✅ Define a common voice for an international group while respecting the identity of each subsidiary
✅ Align communications with company strategy
✅ Unite teams through a common corporate culture
✅ Structure a global editorial approach to facilitate team work
✅ Optimize work organization to make content production profitable
A few words about my background…
✨ Since I chose to create the company PLUS CLAIRE in 2016, after nearly 15 years of experience within an international group, I have reinvented my way of working and successfully taken on significant challenges with a profitable result each year.
✨ I learned through experience what agility truly is and how proximity, efficiency, and relevance are the necessary foundations for any value creation.
✨ Member and speaker for the PLATO / BOOST program of the Chambers of Commerce and Industry (CCI) of Versailles (78) and Cergy (95), I attend workshops on dedicated topics each month with other local business leaders. I enjoy these exchange moments which are synonymous with learning and self-questioning.
Management and leadership
As an experienced manager, I enjoy supporting and uniting teams, whether in hierarchical or transverse management.
😉 Want to know more? Contact me :)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- +CLAIRECommunication and Digital Strategy Consultant, Founder and CEOJanuary 2016 - Today (10 years and 5 months)Support for companies and leaders in all sectors of activity, from defining their needs to the operational implementation of their projects• Expert recognized by the CCI of Yvelines: intervention with groups of leaders on topics of editorial strategy, semantic analysis and SEO, digital strategy, e-reputation, rhetoric…• Trainer for the Gites de France academy: Digital Strategy, Editorial Strategy, Effective Content Writing• Development of a personal project with the creation of the website unehistoirechaquejour.com• Profitable net result each year
- GROUPE UP / GROUPE CHEQUE DEJEUNERHead of Communication and Digital StrategyJanuary 2013 - January 2016 (3 years)2 strong objectives:• Define and ensure the coherent evolution of the Group's digital ecosystem for the 17 countries of operation• Define the positioning and deploy the corporate digital platformMissions structuring the achievement of these objectives:• Development and structuring of continuous monitoring• Support for the HR department in identifying the impact of digital on professions, services, and organizations• Creation and deployment of structuring transverse supports, taking into account cultural specificities• Structuring, rationalization, and management of the Group's Domain Name portfolio (Global Scope)• Consulting and support for other departments, particularly the IT department• Organization, structuring, and monitoring of all after-sales service activities for the corporate digital platformManagement of the department, its operations, and its positioning• Development of the department's action plan and construction of an adequate budget.• Definition and adaptation of the missions of each team member• Definition and monitoring of the department's activity and performance indicators• Selection, contracting, and evaluation of the department's suppliers• Hierarchical and transverse management of the marketing teams in the 17 countries• Implementation of strong collaborations with other teams• Intervention at external conferences or internal meetings
- GROUPE UP / GROUPE CHEQUE DEJEUNERInternal Communications and Website ManagerJanuary 2001 - January 2007 (6 years)Gennevilliers, France• Establishment and management of the webmarketing department and its team• Support for subsidiaries and management of transverse projects• Identification and deployment of innovative product-oriented projects (mobile apps, widgets, store locator...)• Direct management of Intranet projects, the group-cheque-dejeuner.com website, and other corporate projects• Implementation of the necessary "tools" foundation for webmarketing actions• Study, implementation, and monitoring of the Group's first "Social Media" strategy• Centralization of the Domain Name portfolio (France Scope)Internal Communications and Website Manager 2001 - 2007• Management of the internal newspaper, which grew from a 4-page irregularly published document in 2001 to a 48-page quarterly publication in 2007.• Creation of the Group's first intranet (Project management from needs assessment to launch)• Training and management of all intranet editors• Monitoring of the SEO for all of the Group's Title websites• Management of various website redesign and creation projects• Domain name management (Corporate and Title Products Scope)
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Education
- Management – Développement personnelCCI de Versailles (78)Management – Développement personnel – Anglais
- Maîtrise de littérature comparéeUniversité Paris X,1999Maîtrise de littérature comparée