Freelancer profile translated to English.
Back to original languageAbout Claire
✦ Finding the right nameis activating the potential of your entire brand.
I create brand names that tell a story, evoke emotion, and open up a territory. Names designed to make sense, stand out, and create connection.
👋 I have createda complete and expert offering for brands in creation or transformation. I have spent years listening, formulating, and translating what lies behind an idea. 15 years accompanying entrepreneurs and creators in launching their ventures. Today, I create names that capture the essential. My background combines semantics, copywriting, brand strategy & creative direction: I create names rooted in reality.
→ A structured, fast, and effective method
→ Expertise accessible to all brands, even at the launch phase
→ Pre-verified names (INPI + Google + domain names + social media)
→ Actionable options according to your needs: baseline, brand sprint, big idea & positioning, visual identity, brand manifesto...
🎁 Possibility of building custom solutions according to project complexity.
✦ My core business: strategy and strategic naming
A good name is neither by chance nor by luck.
It is a strategic decision.
💬 I will assist you to:
- Clarify your positioning
- Find a strong (and verified) brand name
- Create a memorable tagline
- Imagine a sharp visual identity
- Lay the groundwork for thoughtful branding
✦ My difference
I am not a name generator.
I combine brand culture, creative intuition, and strategic vision to create a name that asserts its difference and is heard among the 90874 trademark filings (INPI 2024). Not just a pretty word. A name that reveals the essence of the project and sets a course.
✦ For whom?
→ Entrepreneurs, freelancers, project leaders
→ Startups, DNVBs, retail, hospitality
→ Brands in creation or rebranding
French
Native or bilingual
English
Conversational
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Magazine lifestyle [óm]&good + studio é[mó]tions vivreCreator and JournalistPUBLISHINGJanuary 2021 - Today (5 years and 6 months)Creation of the digital magazine [óm]&good and the studio é[mó]tions vivre. Talking about inspiring lifestyle experiences, the art of engaged living, creating experiential and hybrid places that convey meaning, and bold lifestyle brands.A magazine and a studio dedicated to experiences in the lifestyle sector and to players in retail, hospitality, and food service, for B2C and B2B audiences.> Brand strategy> Branding and brand content> Retail / Hospitality / F&B concept> Merchandising and interior design> Collaborations and events[óm]&good talks about experiential and hybrid places, craftsmanship, fashion, beauty, well-being, food, decoration, architecture, children, family, women, alignment, yoga, and holistic therapies. It explores tomorrow's trends in communication and consumption, conducts market research, identifies consumer insights, and discusses strategy, consulting, and analysis.Reports and interviews, including the first articles: Lily of The Valley (luxury hospitality), HOY Paris (committed hybrid space).The beginnings of the magazine: www.om-good.life
- SODEXOCopywriter / JournalistPUBLIC SECTORDecember 2020 - Today (5 years and 8 months)Occasional collaborations through the Pearl Design agency for Sodexo (Justice), conducting interviews and writing a brochure and a newsletter.
- Groupe SaliniBiography WriterCIVIL ENGINEERINGFebruary 2020 - Today (6 years and 6 months)Paris, FranceWriting over 50 years of family business history. Interviews, working with the Art Director for editorial layout, writing.
Reviews
AD
Account deleted
Reviewed on 3/6/2017
Claire is responsive and professional. She understands her clients' expectations and needs well. Mission accomplished!
Julien
PRIXTEL
Reviewed on 12/20/2019
Recommendations
FU
+4
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Education
- BaccalaureateLycée Louis Blaringhem2004Bac L - Mention /// 3 ans d'histoire de l'art
- Master's Degree in Communications ManagementEFAP - French School for Press Attachés and Communication Professionals2010Communication globale - journalisme (presse écrite - presse radio - presse tv) - événementiel - relations presse - relations publiques - marketing stratégique et marketing opérationnel - marketing direct - communication publique - communication interne - communication de crise - communication financière - NTIC - Droit de la communication - Sociologie - Médias - Publicité - PAO (Photoshop - Illustrator - InDesign) - Géopolitique - Sémantique/Linguistique