Claire Long

In charge of the launch of Deliveroo Students Loyalty Program

• Developing and owning a full-funnel lifecycle marketing strategy, from initial awareness through retention, conversion and transition to a paid plan when students grow older

• Leading complex go-to-market strategy and execution that require cross-functional collaboration

• Creating compelling value propositions and messaging that speaks authentically to students

• Briefing creative teams and orchestrating multi-channel launches that reach student audience (in-product, social media, digital, PR, and offline activations)

• Collect and analyze data and students insights to translate them into actionable marketing strategies

• Analyzed key performance metrics, including sell-in, sell-out, risks, and opportunities

• Launched new products and leading the overall go-to market strategy to support the launch

• Led 360-degree marketing campaigns with €4M budget, including digital media, social media, influencer and offline activations.

• Built strong brand equity and establish a strong consumer connection through the sponsoring of Paris Saint-Germain FC

• Managed end-to-end development of PSG limited edition products—two deodorants, one moisturizer, and two shower gels—collaborating closely with R&D, packaging, and supply teams.

• Built the marketing plan and developed strategic marketing campaigns (brand content, media plan, in-store activations, digital, events, PR, CSR projects) in 5 countries for major brands (AXE, Dove, Rexona)

• Led innovation projects based on strong consumer insights and market needs

• Unlocked white spaces in Africa: launch of Lifebuoy brand (antibacterial soap) during pandemic crisis

• Developed the portfolio architecture

• Managed a team of 2 people and a marketing budget of 3M€