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Claire LecoqCL

Claire Lecoq

Marketing Strategy / Branding / Market Research

€1,150/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

At the forefront of trends, I analyze and anticipate consumer behavior. For nearly 20 years, I have been implementing and organizing market research studies whose insights aid strategic decision-making. I then design marketing strategies and implement marketing campaigns and analyze their KPIs.

Today, I offer my services to innovative companies that are questioning their products and services, and the desires of their consumers.

My skills:
- Marketing strategy
- Market research
- Internal and external partner orchestrator
- Analysis and reporting
- Team management
- Written and oral presentations with storytelling
- Sectors: Luxury (Jewelry, Fashion, Hospitality, Travel, and Beauty) and Entertainment

My strengths:
- International (trilingual)
- Curious and on the lookout for all trends
- Affinity for art, design, and craftsmanship
- Empathetic
- Effective and attentive chameleon
- Analytical and composed

I have collaborated with the best companies in their respective sectors.
Research Director at Kantar TNS and Ipsos, and Strategic Planning and Brand Management Director at Disney France.
Throughout my career, I have specialized in the luxury, consumer goods, and entertainment sectors.

I audit, design marketing strategies, implement them, measure them, and highlight them.
My market research background rationalizes and supports strategic decision-making.
My recent Luxury MBA confirms strong expertise in the sector.

You can see some achievements in my portfolio.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Native or bilingual

  • Chinese

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • Kantar
    Senior Research Executive | Microsoft and P&G
    DIGITAL AND IT
    January 2002 - January 2007 (5 years)
    Paris, France
    Marketing Study Market Research Team Management Sales Strategy
  • Ipsos
    Research Director | Luxury Accounts | Cartier and Nespresso
    DIGITAL AND IT
    January 2007 - April 2011 (4 years and 3 months)
    Paris, France
    Marketing Study Sales Strategy Team Management
  • The Walt Disney Company
    Head of Research and Senior Brand Manager
    ENTERTAINMENT AND LEISURE
    May 2011 - September 2020 (9 years and 4 months)
    Paris, France
    Branding Digital Communication Market Research Marketing Study Project Management Team Management Design Thinking

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Education

  • MBA Luxury Management
    EDC - Sup de Luxe
    2020
  • DESS International Business and Management
    Aix-Marseille University
    2002

Skill set

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