Claire Lecoq

At the forefront of trends, I analyze and anticipate consumer behavior. For nearly 20 years, I have been implementing and organizing market research studies whose insights aid strategic decision-making. I then design marketing strategies and implement marketing campaigns and analyze their KPIs.

Today, I offer my services to innovative companies that are questioning their products and services, and the desires of their consumers.

My skills:

- Marketing strategy

- Market research

- Internal and external partner orchestrator

- Analysis and reporting

- Team management

- Written and oral presentations with storytelling

- Sectors: Luxury (Jewelry, Fashion, Hospitality, Travel, and Beauty) and Entertainment

My strengths:

- International (trilingual)

- Curious and on the lookout for all trends

- Affinity for art, design, and craftsmanship

- Empathetic

- Effective and attentive chameleon

- Analytical and composed

I have collaborated with the best companies in their respective sectors.

Research Director at Kantar TNS and Ipsos, and Strategic Planning and Brand Management Director at Disney France.

Throughout my career, I have specialized in the luxury, consumer goods, and entertainment sectors.

I audit, design marketing strategies, implement them, measure them, and highlight them.

My market research background rationalizes and supports strategic decision-making.

My recent Luxury MBA confirms strong expertise in the sector.

You can see some achievements in my portfolio.