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Claire Le BailCL

Claire Le Bail

Strategic Designer | Innovation Consultant

€750/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

🎯 As a senior innovation and service design consultant, I help organizations transform complex challenges (strategic, social, environmental) into concrete, desirable, and actionable offerings and experiences.

I work from exploration to experimentation, combining user research, design thinking, foresight, and collective intelligence to de-risk decisions and accelerate project impact.

✨ What I'm most often commissioned for:
• Offer and service design (customer experience optimization, new business framing, existing process redesign, service blueprint)
• Facilitation of collaborative workshops (innovation, strategy, change management)
• Coaching and support for project teams (design thinking, product mindset, methods)
• Foresight & future exploration (trends, scenarios, strategic visions)
• Design thinking & systemic design training

🔁 My clients: Decathlon, Leroy Merlin, Cofidis, SNCF, Orange, Saint-Gobain, Intermarché, etc.

📍 Available for consulting, facilitation, or coaching missions, one-off or long-term, particularly on:
👉 Strategic framing (new business models, launch of offers or services)
👉 User exploration (better understanding your users, their pain points, and their drivers)
👉 Coaching, training, or creation of responsible innovation and design thinking programs

Let's talk to clarify your challenges and build a tailor-made approach.
  • French

    Native or bilingual

  • Spanish

    Conversational

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km), Paris (up to 10km), Nantes (up to 50km), Lille (up to 10km)

Experience

  • Playgrnd
    Design and Innovation Consultant
    CONSULTING AND AUDITS
    January 2023 - September 2024 (1 year and 8 months)
    Paris, France
    Clients:Leroy Merlin, Decathlon, Cofidis, Saint Gobain

    *Innovative Project Management:definition of new innovative offers (value proposition, business plan, roadmap), redefinition of Customer Journey

    *Foresight:Trend Observatory (future of running by 2050), design fiction

    *Training:Development and facilitation of training on systemic design (focus on urban fringe mobility challenges)
    Training Facilitation Systemic Design Feature Definition Customer Experience Foresight
  • Suricats Consulting
    Designer Consultant
    CONSULTING AND AUDITS
    January 2019 - September 2022 (3 years and 8 months)
    Paris, France
    Clients: Intermarché, Adeo, Leroy Merlin, Cofidis, SNCF, Terega, SMPS, Rungis Immobilier...

    *Organizational Design:co-construction of new organizational models for two business departments (+200 people - vision, OKR, governance, roles, rituals, organization chart)

    *Project Coaching:coaching of innovative project leaders for Leroy Merlin (project definition, KPIs, pipeline monitoring), facilitation of agility and design thinking training

    *Innovative Project Framing:design of a low-tech food bulk furniture (insight research, focus groups, shadowing, benchmarking, prototyping, user testing)

    *Digital Service Design:framing and prototyping of websites and applications (e.g., redesign of Terega.fr, prototyping of the DocNG SNCF tool, needs framing and writing User stories for the CGénial Connect platform)
    Design Thinking Organizational Design Training Facilitation Wireframing User Research
  • Tiltbykéa
    Innovation Consultant
    CONSULTING AND AUDITS
    January 2017 - January 2019 (2 years)
    Paris, France
    Clients:Leclerc, Biogaran, MNH, Valtus, Loxea

    *Strategic Marketing Project Framing:strategic watch, opportunity territory analysis, creation of innovative product and service concepts, user testing

    *Foresight:writing trend reports (Commerce 2030, Customer Experience), facilitating scenario planning workshops
    Innovation Strategy User Research Foresight Design Fiction Workshop Facilitation

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Education

  • Master in Management
    Audencia Nantes
    2016
    Master in Management
  • Master Marketing, Design et Création
    Ecole de Design de Nantes
    2016
    Master Marketing

Skill set

Categories