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Claire LacoutureCL

Claire Lacouture

SEO Web Writer

€180/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

Before I tell you about my services, let me show you the results. I created a blog on the very competitive niche of SEO. My bet: to rank solely through the quality of my content. I have never bought backlinks. The result: excellent positions on competitive business queries:

- "SEO outsourcing" : 1st position
- "web writing rates" : 2nd position
- "plagiarism checker" (3,000 searches/month) : 7th position

🚀 My goals:
Increase your visibility on search engines and build customer loyalty. To achieve this, I have several skills:

- Identifying relevant semantic coconuts;
- Optimizing static pages (about page, cluster pages, category pages...);
- Implementing an editorial calendar;
- Writing original, rich, and SEO-optimized content.

Tools: Semrush - Ubersuggest - Google Search Console - Google Analytics - 1.fr

🥇 My background:
After 6 years of experience in webmarketing, I transitioned to SEO web writing by completing Lucie Rondelet's FRW training. Previously, I earned a Master's degree in "Web Cultures and Professions" (Gustave Eiffel University).

Very results-oriented due to my previous profession, I offer impactful and SEO-optimized content. I also have over 4 years of experience as a traffic manager (Google Ads, Smart adservers), so I can provide SEA recommendations if you have a dual SEO/SEA strategy.

✍️ My areas of expertise:

- Webmarketing and blogging;
- Nutrition, health, and well-being;
- Financial and wealth placements (real estate, SCPI, life insurance, tax optimization...);

⭐️ My skills:

- SEO Web Writing;
- CMS: Wordpress, Drupal;
- Editorial Planning;
- Internal Linking;
- Elementor;
- HTML 5 / CSS;
- SEA;
- Copywriting.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Cleerly
    Head of SEO and Web Writer
    BANKING AND INSURANCE
    February 2023 - April 2024 (1 year and 3 months)
    Paris, France
    - Writing articles on personal finance (news, SCPI, life insurance, PER, structured products, taxes...);
    - Proposing new topics related to different objectives (conversion, traffic, brand image, internal linking...);
    - Optimizing existing articles based on needs (evolution of search intent, visual creation, user experience improvement, keyword additions...);
    Content Strategy SEO Writing Ahrefs
  • Planet media
    Head of Newsletter Department
    PRESS AND MEDIA
    January 2021 - May 2022 (1 year and 4 months)
    Paris, France
    Online media with 3 websites:
    - Planet.fr (news site aimed at seniors);
    - Medisite.fr (general health magazine);
    - E-Santé (health magazine targeting new mothers).

    My responsibilities:
    - Strategic thinking around monetizing the group's 16 newsletters (over 2,000,000 sends/day): redesign, monetization via an ad server, partnerships, advertising messages, new formats;
    - Creation of external newsletters (La Banque Postale, Etna);
    - Monetization of newsletters from our shareholder Marie-Claire (Marie-Claire, Marie-Claire Idées, Magicmaman, Cosmopolitan, Revue du Vin de France);
    - Management of 2 permanent employees (a traffic manager and an account manager);
  • Planet media
    Traffic Manager
    PRESS AND MEDIA
    June 2017 - December 2020 (3 years and 7 months)
    Paris, France
    - Implementation of an ad server (Webapp Ividence): tagging plan, format testing, campaign integration...
    - Reporting, monitoring, and analysis of KPIs to optimize traffic and monetization (newsletter opens, engagement rate, CTR, CVR...);
    - Creation of event-based newsletters for better audience segmentation, targeting, and monetization.

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Education

  • Master 2 Cultures et Métiers du web
    Gustave Eiffel University
    2016
  • Master 1 "Philosophy and Society"
    Paris 1 University
    2014

Skill set

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