Freelancer profile translated to English.

Description

Before I tell you about my services, let me show you the results. I created a blog on the very competitive niche of SEO. My bet: to rank solely through the quality of my content. I have never bought backlinks. The result: excellent positions on competitive business queries:

- "SEO outsourcing" : 1st position

- "web writing rates" : 2nd position

- "plagiarism checker" (3,000 searches/month) : 7th position

🚀 My goals:

Increase your visibility on search engines and build customer loyalty. To achieve this, I have several skills:

- Identifying relevant semantic coconuts;

- Optimizing static pages (about page, cluster pages, category pages...);

- Implementing an editorial calendar;

- Writing original, rich, and SEO-optimized content.

Tools: Semrush - Ubersuggest - Google Search Console - Google Analytics - 1.fr

🥇 My background:

After 6 years of experience in webmarketing, I transitioned to SEO web writing by completing Lucie Rondelet's FRW training. Previously, I earned a Master's degree in "Web Cultures and Professions" (Gustave Eiffel University).

Very results-oriented due to my previous profession, I offer impactful and SEO-optimized content. I also have over 4 years of experience as a traffic manager (Google Ads, Smart adservers), so I can provide SEA recommendations if you have a dual SEO/SEA strategy.

✍️ My areas of expertise:

- Webmarketing and blogging;

- Nutrition, health, and well-being;

- Financial and wealth placements (real estate, SCPI, life insurance, tax optimization...);

⭐️ My skills:

- SEO Web Writing;

- CMS: Wordpress, Drupal;

- Editorial Planning;

- Internal Linking;

- Elementor;

- HTML 5 / CSS;

- SEA;

- Copywriting.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Cleerly
Head of SEO and Web Writer
BANKING AND INSURANCE
February 2023 - April 2024 (1 year and 3 months)
Paris, France
- Writing articles on personal finance (news, SCPI, life insurance, PER, structured products, taxes...);
- Proposing new topics related to different objectives (conversion, traffic, brand image, internal linking...);
- Optimizing existing articles based on needs (evolution of search intent, visual creation, user experience improvement, keyword additions...);
Content Strategy SEO Writing Ahrefs
Planet media
Head of Newsletter Department
PRESS AND MEDIA
January 2021 - May 2022 (1 year and 4 months)
Paris, France
Online media with 3 websites:
- Planet.fr (news site aimed at seniors);
- Medisite.fr (general health magazine);
- E-Santé (health magazine targeting new mothers).

My responsibilities:
- Strategic thinking around monetizing the group's 16 newsletters (over 2,000,000 sends/day): redesign, monetization via an ad server, partnerships, advertising messages, new formats;
- Creation of external newsletters (La Banque Postale, Etna);
- Monetization of newsletters from our shareholder Marie-Claire (Marie-Claire, Marie-Claire Idées, Magicmaman, Cosmopolitan, Revue du Vin de France);
- Management of 2 permanent employees (a traffic manager and an account manager);
Planet media
Traffic Manager
PRESS AND MEDIA
June 2017 - December 2020 (3 years and 7 months)
Paris, France
- Implementation of an ad server (Webapp Ividence): tagging plan, format testing, campaign integration...
- Reporting, monitoring, and analysis of KPIs to optimize traffic and monetization (newsletter opens, engagement rate, CTR, CVR...);
- Creation of event-based newsletters for better audience segmentation, targeting, and monetization.