About Claire
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- Milco SAMarketing CollaboratorAGRICULTURENovember 2023 - May 2024 (6 months)Fribourg, SwitzerlandDevelop and implement a digital marketing strategy (creation of templates, editorial calendar, define a persona and a brand archetype)Develop the visual identity of the brand and its products according to the graphic charterOrganize various trade shows and events (Goût et Terroir, Salon du Fromage in Paris, Cheeseaffair in Aarau) and host WorkshopsOrganize a micro-influencer campaign on social mediaWebsite update and SEO improvement
- Les Fondues WyssmüllerMarketing CollaboratorAGRICULTUREJuly 2022 - June 2023 (1 year)Fribourg, SwitzerlandCommunity Manager for the 3 entities: Chez Boudji, La Boutique, and Les Fondues Wyssmüller (creation and publication of content on social media with micro-influencer campaigns)Development and implementation of communication strategies: contests, emailing, press kits, advertising campaigns, films and photos, and statistics/analyses of various actionsBack office support for sales: technical sheets, visuals, sampling, offer preparation, presentation preparation, and sales statistics
- Milco SAMarketing and Sales AssistantAGRICULTUREJune 2016 - June 2022 (6 years and 1 month)Fribourg, SwitzerlandImplementation of Milco's brand visual identity (product relaunch and establishment of a graphic charter)Creation of product packaging, management of packaging purchases (price negotiation and novelty research)Back office support: offers, price management, sales statistics, and updating of various communication materials (product sheets, website, etc.)Organization of professional events: fairs, trade shows, anniversaries
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Education
- Marketing Tools CertificateCREA OMNES2024Le programme est axé sur trois piliers essentiels du marketing digital : Les publicités en ligne (Ads), pour assurer une visibilité maximale dans l’espace numérique. La gestion de la relation client (CRM), pour fidéliser le public et construire des relations durables. L’analyse des données (Analytics), pour mesurer les performances et optimiser constamment la stratégie.
- Content Marketing CertificateCrea omnes2024Le Certificat Marketing de Contenu repose sur trois piliers clés : Création digitale Création photo Création vidéo