Claire Jemba

4 Projects: Community Development, Marketing Strategy Redesign, Digital Presence Development, Innovative Digital Project: Implementation of artificial intelligence in work processes Creation of a beta app "1 day, 1 entrepreneur" Marketing:

• Monitor and analyze the digital audiences of our brands and competitors

• Monitor the digital advertising market (evolution of formats, commercial conditions, advertising offers, ...)

• Develop an integrated, multi-channel and personalized marketing strategy to build and maintain customer relationships or strengthen the company's presence on its accounts

• Implementation of marketing strategies

• Website content creation

• Social media management

• Monitoring of key KPIs (CLV, CPM, CPV...)

• Reporting

Project Management:

• Management of projects for different entities (Trade shows, Events,......)

Results:Traffic increase

Product

•Develop the range of Afro products, natural hair products, existing products (colored weaves, wholesale packs of 10)

•Build loyalty with existing customers, prioritize (VIP customers, Gold customers, Silver customers, Bronze customers), then address tailored messages to each type of customer

•Develop presence via social networks

•Develop sales in France and internationally (Marketing Mix, the 4/5 Ps) Sourcing, Prospecting

•Definition of target geographic areas

•Targeting, Establish a file of prospects or target customers (mailing)

•Cold calling customers and target companies (Afro hairdressers, Gilette Leuwat)

•Monitor marketing events (Web, trade shows...)

•Creation of communication support (brochure) Sales

•Preparation of sales action plan

•Development of new international commercial partnerships (e.g., coconut oil in the Philippines or argan oil in Morocco, shea butter in Africa...)

Influential bloggers, Gilette Leuwat for distribution via Cie du Cheveu

•Management of the existing customer portfolio (daily or weekly newsletter, referral program, contests, videos, articles in the blog on current trends, limited-time promotions)

•Sales reporting and monitoring

•Management and follow-up of prospecting operations

•Conduct statistical market research

English courses (beginner...advanced)