About Claire
French
Native or bilingual
English
Fluent
Experience
- CG InfluenceInfluence and Social Media ConsultantSOCIAL NETWORKSApril 2024 - Today (2 years and 2 months)Antibes, France️ After more than 5 years of experience in communication, I now offer my services as a consultant in influence and social media.→ InfluenceAn influencer campaign is used to leverage the notoriety, authenticity, and audience of an influential person (influencer) to promote your brand, reach new audiences, and enhance your credibility.→ Social Media ManagementCommunity management, or community management, is a key element for addressing your target audience, even more so in the current context. The goal is to build, develop, and maintain positive relationships with your community.
- Groupe ArthesSocial Media Marketing ManagerFASHION AND COSMETICSDecember 2023 - May 2024 (5 months)Grasse, FranceLocated in Grasse, the world capital of perfume, Groupe Arthes is one of the French Leaders in Perfumes and Cosmetics in mass distribution → Influencer Marketing- Identification of new influencer profiles corresponding to the image and values of the brands- Maintaining and cultivating relationships with ambassador influencers- Organization, coordination, and monitoring of influencer campaigns to promote the products of the different brands (briefing, content verification, content retrieval)- Analysis of influencer performance by identifying key information to optimize brand strategies- Organization of influencer events in correlation with product launches- Monitoring trends, tools, and influencer platforms to integrate them into brand strategies → Community Management- Development of brand digital strategies- Competitive intelligence and trend monitoring regarding digital content → Corporate Communication- Development and management of the company's communication- Development of strategies to increase online presence and company notoriety- Analysis of social media performance to adjust strategies based on results
- NUTRAVALIADigital Marketing & Influence Projects OfficerFASHION AND COSMETICSJuly 2021 - November 2022 (1 year and 4 months)Mougins, FranceThe Nutravalia laboratory specializes in the creation and marketing of well-being products → Digital Marketing- Design and implementation of influencer campaigns to promote products/services- Management of online advertising, including channel selection and performance monitoring- Competitive intelligence and data analysis to evaluate campaign effectiveness and make continuous improvements- Collaboration with creative teams to develop engaging content adapted to digital marketing (organization of photo shoots, filming...)
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Education
- Master 2 - Marketing & Communication, CommunicationECS (European Communication School)2020Master 2 - Marketing & Communication, Communication
- Professional Bachelor's Degree - Operational Marketing Professions, MarketingUniversité de Reims Champagne-Ardenne2018Licence Professionnelle - Métiers du Marketing Opérationnel, Marketing