Claire Francis, Distribution & Category Management

Freelancer profile translated to English.

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Description

Specialist in consumer and retail products, I work with VSEs/SMEs, groups and large companies, as well as independent points of sale.

I can assist you with various marketing topics:

- Category management

- Product portfolio management

- Sales strategy analysis

- Sales promotion

- Competitive intelligence

- Market research

- Consumer trend analysis

- New customer acquisition

- Customer loyalty

- Product sourcing

Do you need an analysis of your product range and recommendations to better meet market expectations?

Would you like to optimize and/or reinvent your product assortment within your brand?

Do you want to identify your strategic products or ranges and develop a tailor-made action plan to increase their profitability?

Do you need advice on managing your brand portfolio?

Would you like to know more about the market and consumer habits?

Do you need advice on reorganizing one of your aisles or product categories in-store?

My strategic experience and operational skills are at your service!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

NOUS Epiceries anti-gaspi
Purchasing & Supply Chain Manager
AGRICULTURE
May 2021 - January 2026 (4 years and 8 months)
Cesson-Sévigné, France
Category manager for all dry goods sections across 30 stores. Managed a team of 5 buyers, overseeing purchasing budget, supplier relations, commercial negotiations, and logistics.
Team Management Sales Strategy Supply Chain Management Supplier Negotiation Budget Management
Intermarché
Category Manager
RETAIL (LARGE RETAILERS)
October 2016 - December 2018 (2 years and 3 months)
Bondoufle, France
Intermarché Express, urban convenience store chain.
Responsibilities:
- Category Strategy,
- Market and competitor analysis,
- Assortment planning,
- Merchandising,
- Supplier relationship management,
- Annual promotional plan development,
- Point of sale operational communication,
- Category performance monitoring.
Category Management Market Research Data Analysis Merchandising performance
Intermaché
Promotions Officer
RETAIL (LARGE RETAILERS)
January 2019 - December 2019 (1 year)
Bondoufle, France
Intermarché Express, urban convenience store chain.
Development and implementation of the promotional strategy:
- Analysis of the competitive environment,
- Monitoring of flyer performance,
- Brief creation,
- Digital promotional strategy development,
- Annual sales objective setting.
Market Research Marketing Promotional Strategy strategic briefs Reporting

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Digital Marketing
Live Mentor
2021
Master 2 Marketing and Business Practices
IAE Paris Panthéon-Sorbonne
2016

Check out Claire's education

Marketing Consultant