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Description

9 years of e-commerce/e-retail experience:

sales, marketing & CRM.

Specialized in the French market in the E-commerce beauty, fashion, lingerie, and jewelry sectors.

My core expertise:

🚀 Boost your e-commerce revenue

✅ Customer Acquisition

🔥 Optimize your digital presence

🔝 Define and Revamp your brand relationship strategy

I work in the following areas:

- Digital strategy writing and corresponding P&L

- E-commerce Redesign & Upgrade

- Customer acquisition strategy (content, channels, campaigns),

- Customer knowledge

- CRM Diagnosis – Relational Marketing

- Marketing Automation (scenarios): abandoned carts, replenishment, enhanced brand experience, birthdays

- Loyalty strategy (increasing Customer Lifetime Value)

✉️ Contact me to discuss your great project.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Hello Goodskin
Business Manager
FASHION AND COSMETICS
March 2022 - Today (4 years and 3 months)
Paris, France
Definition and Management of the brand's digital strategy
Opening and international development of e-retail
Creation of the e-store on Shopify
Definition and execution of P&Ls, objectives, and reporting
Creation of the sales promotion plan
Management of customer acquisition in liaison with service providers (Ambassador Program, Meta, Google, Partnerships, ..)
CRM management and Klaviyo prospect activation
Sales Strategy Web Marketing Strategy E-commerce CRM Klaviyo Shopify E-retail Acquisition Strategy Customer Acquisition
Rexaline
E-commerce Manager
FASHION AND COSMETICS
April 2019 - September 2021 (2 years and 5 months)
Paris, France
Management of the brand's digital strategy
Opening and international development of the brand's 5 e-stores (France +70%,
United Kingdom +35%, Spain +23%, Germany and USA)
Redesign of the European website on Magento 2
Definition and execution of P&Ls, objectives, and reporting
Creation and implementation of the multi-country sales promotion plan
Management of customer acquisition in liaison with service providers (SEM)
CRM management and prospect activation (Sendinblue then Splio)
Management of 4 people
CRM E-commerce Project Management Newsletter Digital Communication Customer Relations Content Marketing Growth Marketing Automation
Hanes Brands (DIM France)
E-store Manager France
E-COMMERCE
December 2018 - March 2019 (4 months)
Rueil-Malmaison, France
- Responsible for the dim.fr website
- Participation in defining the sales promotion plan for the Dim.fr website
- Updating website content via Salesforce CMS (product offers, homepage, navigation, promotions, seasonal items, etc.).
- Website merchandising (analysis of best practices and optimization).
- Briefing creative for blog articles in correlation with SEO, communication, and retail.
- Creation of newsletters (creative brief, content strategy, performance analysis) via S Marketing Cloud.
- CRO (brainstorming, implementation of A/B tests via Kameleoon and optimization).
Sales Promotion Emailing Newsletter CRO Project Management E-commerce