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Description

9 years of e-commerce/e-retail experience: sales, marketing & CRM.

Specializing in the French market within the Beauty, Fashion, Lingerie, and Jewelry e-commerce sectors.

My core expertise:

🚀 Boosting your e-commerce revenue

✅ Customer acquisition

🔥 Optimizing your digital presence

🔝 Crafting and Overhauling your brand relationship strategy

I work in the following areas:

- Digital strategy development and corresponding P&L

- E-commerce Overhaul & Upgrade

- Customer acquisition strategy (content, channels, campaigns),

- Customer knowledge

- CRM – Relational Marketing Diagnostics

- Marketing Automation (scenarios): abandoned carts, replenishment, enhanced brand experience, birthdays

- Loyalty strategy (increasing Customer Lifetime Value)

✉️ Contact me to discuss your amazing project.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Hello Goodskin
Business Manager
FASHION AND COSMETICS
March 2022 - Today (4 years and 5 months)
Paris, France
Definition and Management of the brand's digital strategy
International e-retail launch and development
Creation of the Shopify e-store
Definition and execution of P&Ls, objectives, and reporting
Creation of the sales promotion plan
Management of customer acquisition in coordination with service providers (Ambassador Program, Meta, Google, Partnerships, ..)
CRM and prospect activation management (Klaviyo)
Sales Strategy Web Marketing Strategy E-commerce CRM Klaviyo Shopify e-retail Acquisition Strategy Customer Acquisition
Rexaline
E-commerce Manager
FASHION AND COSMETICS
April 2019 - September 2021 (2 years and 5 months)
Paris, France
Management of the brand's digital strategy
International launch and development of 5 brand e-stores (France +70%, UK +35%, Spain +23%, Germany and USA)
Overhaul of the European website on Magento 2
Definition and execution of P&Ls, objectives, and reporting
Creation and implementation of a multi-country sales promotion plan
Management of customer acquisition in coordination with service providers (SEM)
CRM and prospect activation management (Sendinblue then Splio)
Management of 4 people
CRM E-commerce Project Management Newsletter Digital Communication Customer Relations Content Marketing Growth Marketing Automation
Hanes Brands (DIM France)
E-store Manager France
E-COMMERCE
December 2018 - March 2019 (4 months)
Rueil-Malmaison, France
- Responsible for the dim.fr website
- Participation in defining the sales promotion plan for the Dim.fr website
- Updating website content via Salesforce CMS (product offers, homepage, navigation, offers, pricing, seasonal promotions, etc.).
- Website merchandising (analysis of best practices and optimization).
- Briefing creative for blog articles in correlation with SEO, communication, and retail.
- Newsletter creation (creative brief, content strategy, performance analysis) via S Marketing Cloud.
- CRO (brainstorming, implementation of A/B tests via Kameleoon and optimization).
Sales Promotion Emailing Newsletter CRO Project Management E-commerce