Claire E.

I transform the CRM data of companies into sustainable growth, while lowering CPL, increasing ROI and turnover, and reducing churn, all while respecting GDPR.

In 7 years of CRM in demanding environments (L'Oréal, Air France, Free, Wamiz), I've learned that the true value of a CRM doesn't come from the tool. It comes from the strategy behind it.

→ Audit and restructure your CRM strategy from A to Z, with quick wins and rapid ROI

→ Implement automation workflows that convert and retain (Braze, HubSpot, Brevo)

→ Increase your LTV and reduce your churn through fine-grained segmentation

→ Manage a CRM/CDP migration without losing data or performance

→ Train your teams in email and automation best practices

✔ Audit and clear action plan

✔ Optimization of workflows and campaigns

✔ Better use of your data

✔ Activation of the right CRM levers

✔ Alignment of teams/tools/strategy

👉 Objective: more turnover, less dependence on paid acquisition

📈 +30% click-through rate on newsletters (template redesign + automation at Wamiz)

💰 150K qualified opt-ins collected with a CPL < €1 (Wamiz, 7 countries)

⚡ -50% creation time per campaign (Air France, 105 projects in 8 months)

🗃️ Management of databases >13M contacts (Free / Randstad)

I work on short or long-term assignments, remotely or in person in the Île-de-France region.