Claire D.

Have you invested in your brand, your campaigns, and your website, and are you looking to scale your sales effectively? The real obstacle isn't your product or your budget; it's the lack of a detailed understanding of your personas and a creative strategy that activates the right levers at each stage of the funnel. Thanks to my expertise in CRO and social media, I analyze the sales funnel from A to Z and precisely identify where your prospects are blocked. As a Creative Strategist, I help you identify the creative combinations that trigger purchases among your targets and ensure a smooth and consistent experience across all your channels.

-Creative Strategy & Online Advertising(Meta, TikTok Ads): designing impactful campaigns, creating advertising content (video & static briefs) that speaks to your personas, continuous testing and iterations, and performance optimization.

- **CRO & User Experience**: analyzing customer journeys, copywriting aligned with your personas and advertising campaigns, optimizing landing pages, and improving the purchasing experience to convert more visitors into customers.

- **Social Media Strategy**: in continuity with your advertising campaigns, establishing a strong organic channel aligned with the expectations of your targets and that meets the objectives of the conversion funnel.

My experiences in strategy and digital marketing consulting firms (Vertone, PwC, fifty-five), in major houses (Parfums Christian Dior), and with over 20 e-commerce brands as a freelancer (Octipa, Gingerly, Tsuki...) have allowed me to develop a solid methodology: combining creativity and data to design campaigns and conversion funnels that generate sustainable growth.

📅 Contact me!