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Claire De VasselotCD

Claire De Vasselot

Digital Marketing Consultant

€550/day
Paris 1er Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

*8 years of experience in Digital*

🚀I help brands achieve their growth objectives 🚀

With my experience in major ad-tech companies like Criteo, Teemo, and OneSixty2, I have been a Freelancer for 3 years now, supporting my clients on various digital projects.


**ACQUISITION**

✔️Acquisition Strategy: levers, budgets, objectives
✔️AdWords, Facebook, Linkedin, Tik Tok Ads, Pinterest Ads Audit
✔️Account reorganization or creation
✔️Ensure campaign management for accounts and agencies
✔️Optimize accounts to improve performance and identify growth opportunities
✔️Advise clients on campaign strategy
✔️Analyze and share results

**TRACKING**
✔️Implement tagging plan to track performance
✔️Discuss and follow up on performance KPIs

**REPORTING**
✔️Create Datastudio to track performance over time and identify optimization opportunities
✔️Support teams in data visualization to better understand the data we have and make good decisions.

Methodology

1. Let's discuss your expectations and objectives
2. Propose a strategy implementation
3. Define clear quantitative objectives
4. Test & Learn approach for continuous optimization
5. Weekly reporting on KPIs to track
6. Comprehensive monthly reporting
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris 1er Arrondissement (up to 50km), Paris (up to 20km)

Experience

  • Tribu d'explorateurs
    Acquisition Manager
    TRAVEL AND TOURISM
    November 2020 - Today (5 years and 9 months)
    Setting up and managing Adwords campaigns.
    Google AdWords
  • Lili - L’appli pour être bien dans ses baskets
    Acquisition Manager
    EDUCATION AND E-LEARNING
    September 2020 - Today (5 years and 11 months)
    Responsible for managing acquisition channels:
    - Facebook Ads
    - Google Ads
    - Linkedin Ads
    - Apple Search Ads

    B2B and B2C target audience
    Facebook Marketing Facebook Ads SEA LinkedIn Ads Apple Search Ads
  • Explora Project
    Acquisition Manager
    TRAVEL AND TOURISM
    May 2019 - Today (7 years and 3 months)
    Facebook Marketing Google AdWords Google Data Studio Data Visualization Partnerships Partnership Management Web Analytics Google Analytics Tracking YouTube Ads YouTube

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Education

  • Master in Digital Marketing
    IPAG
    2012

Skill set (38)

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