Freelancer profile translated to English.

Description

Retail & Merchandising expert with over 20 years of experience in the luxury and beauty industry (fragrance, cosmetics, makeup), I am recognized for my reliability, rigor, creativity, and flexibility.

I will guide you from A to Z, from brief to in-store implementation, to optimize your brand image and boost your sales.

Are you facing a heavy workload? Do you want to outsource a project or give your brand a new lease of life?

Let's discuss your needs!

My expertise:

✔ Project Management: from creation to in-store implementation

✔ Development and manufacturing monitoring: semi-permanent tools and POS displays

✔ Management of Tax Free type events

✔ Architectural projects: coordination with architects and manufacturers

✔ Merchandising seminar organization

✔ In-store audit & diagnosis, strategic recommendations

✔ Targeted competitive intelligence

✔ Development of Architecture & Merchandising Bibles

✔ Retail & Merchandising Strategy

✔ Outsourced Merchandising Direction

📩 Contact me to discuss your projects and explore new opportunities together!

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 2e Arrondissement (up to 50km)

AGO MERCHANDISING
FREE LANCE
LUXURY GOODS
May 2017 - Today (9 years and 1 month)
Paris, France
COTY
1/ MERCHANDISING TRANSVERSAL 2018-2020
Development of a "MerchHow2" interface: merchandising basics for all brands

2/ GUCCI 2017
Makeup competitive intelligence for the makeup relaunch
Fragrance launch POS displays

3/ BURBERRY since 2017
. Transition between Fashion House and Coty for brand integration
. Fragrance (Mr Burberry, HER) and makeup (Beyond Wear, Brit...) launches
. Development and monitoring up to manufacturing of semi-permanent fragrance and makeup POS displays (racks, drawers)
. Support for the new concept architectural guidelines
. Monitoring of 3 axes openings (fragrance, makeup, collection)
. Budget management

YVES DELORME 2018
In-store audit

VEDETTES DE PARIS 2019
VM souvenir store: audit, analysis, recommendations

POINT S 2018-2020
Facade harmonization, visualization (photoshop)
Rigor and Organization Flexibility Creativity Agility
LANCEL
Product Manager - Decoration, Small Leather Goods and Women's Agendas
FASHION AND COSMETICS
October 2000 - March 2002 (1 year and 6 months)
- Recommendation of product range evolution including briefs to the creative studio
- Development of new products and purchase of decorative items at trade shows
- Management of the product assortment (pricing, creation, discontinuation, sales) and then supplies
- Launch of new products, carrying out numerical analyses
- Sales meetings and training on new products and their in-store implementation
CLARINS
Traffic Manager / Merchandiser - Creative Studio
FASHION AND COSMETICS
June 2002 - May 2005 (3 years)
Paris, France
- Taking briefs for all projects for the creative studio (POS displays, publishing, press kits...)
- Workload distribution, deadline monitoring, and handover of elements to the purchasing department
- Briefing agencies and freelancers, file monitoring until validation
- Launch merchandising files.