Freelancer profile translated to English.

Description

Looking for someone who knows how to turn an idea into content worth watching?

That's exactly what I've been doing for 25 years.

Editorial Director and Brand Content Strategist, I have built editorial lines, managed editorial teams of up to 32 people, and designed formats for TF1, France 2, M6, Canal+, Netflix, and Brut., a pioneer in digital video brand content in France.

What I bring concretely: a clear editorial strategy, formats adapted to today's uses (short, embodied, social-first video), and the ability to make any brand communication more credible, more readable, more desirable.

I work remotely, available quickly, on missions of editorial strategy, content direction, video brand content, format design, and communication support.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

BRUT.SHOP
Artistic Producer — Brand Content
PRESS AND MEDIA
January 2022 - January 2023 (1 year)
Paris, France
Brut. Video Pioneer
Management of brand content strategy for advertisers: editorial line design, brand positioning, creative validation. Management of a multidisciplinary creative team and coordination with sales teams for concept sales. Deployment of multichannel campaigns (social media, video, digital) aligned with clients' awareness and performance objectives. Coordination of 30+ institutional partners on high-visibility initiatives. Development of new formats adapted to platforms: TikTok, Instagram, YouTube, LinkedIn.
Digital Communication Editorial Strategy Brand Content
ENBATA PROD — M6 / Canal+ / France TV
Content Director & Development
PRESS AND MEDIA
January 2025 - September 2025 (8 months)
Paris, France
Definition and management of the editorial and communication strategy for several partner channels. Management of journalist and creative teams: workload distribution, productivity monitoring. Development and sale of new concepts to broadcasters (B2B sales approach). Design of a docu-fiction series for Netflix: positioning, development, pitch.
Editorial Strategy Editorial Strategy
ITV Studios
Editor-in-Chief & Editorial Project Manager
January 2009 - January 2024 (15 years)
Usual format production in the audiovisual sector: missions per show or per season. Channels: TF1
• · France 2
◦ · M6
◦ · W9
◦ · Canal+
◦ · RMC Découverte
◦ · C8
◦ · TFX
◦ · NRJ12
◦ · FR4