A brand is a promise, but above all, it is a promise kept. This promise is expressed in the brand's actions (this is the marketing plan) but also in its discourse: its slogan, its brochures, its website, or even in the speeches of the brand's leaders and employees, both internally and externally. Words structure, clarify, and inspire when they are well chosen: simple, accurate, and rhythmic.
I am convinced that during presentations, relevant content that carries inspiration, direction, and emotion takes precedence over form. A trembling voice, a missing word, these are also what make a speech sincere, far from stereotyped, memorized presentations that leave little impact.
A graduate of ESCP, CELSA, and Sciences Po, I have 17 years of experience in marketing and communication, particularly in the health sector. I have worked in communication agencies, large companies, and start-ups.
As a child, I started writing due to excessive shyness that prevented me from speaking. I also found in grammar and spelling a more poetic logic than that of numbers and trains crossing dripping bathtubs. Later, I took writing courses at the Sorbonne to open myself up to other styles.
I offer to assist you in structuring your communication, whether written on your marketing & communication materials or oral for preparing your internal seminars or your conferences with your clients:
- Definition of semantic and linguistic positioning: brand mission, promise, and slogan;
- Content writing: brochures, website;
- Conferences and seminars (particularly on the TEDx model): definition of a relevant common thread, message structuring, transitions, assistance in preparing presentation materials.
Your challenges interest me. Contact