Description

CMO | Marketing Director - Transforming Businesses through Digital & Marketing Communication Strategies. Passionate about building brands that connect with audiences.

I've spent my career helping thousands of businesses worldwide achieve their marketing goals through integrated communication and digital strategies. Specialising in Tech, Sustainability, HR & Education across digital transformation, event collaboration, PR and content partnerships launching successful global (EMEA/ APAC) campaigns.

Over the past decade I've worked as a fractional and interim consultant across a range of global brands, developing marketing strategies, plans, campaign launches, event coordination, partnership development as well as implementation such as content, PR and leading/ directing marketing and digital teams to drive tangible ROI within budgets.

Let's connect and explore how I can help your marketing function and business thrive through direct leadership, effective, proven marketing tactics and integrated working.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km), London (up to 10km)

CMO
Fractional
PRESS AND MEDIA
January 2010 - Today (16 years and 5 months)
London, United Kingdom
Professional consultancy and Fractional Marketing delivery across strategic marketing and communications, Expertise across PR (including press office and crisis communications), strategic communications, Brand Positioning, and Digital Marketing communications including social media strategy, planning, content curation and visual assets. Delivery or consultancy Specialist B2B across verticals such as HR, CPD, Recruitment, Retail & FMCG, Sustainability, Engineering Construction and Energy. Work under strict NDA
Marketing Communication strategy Digital communication
Brighter Directions
Head of Strategy
January 2005 - May 2026 (21 years and 4 months)
Launched and built executive agency across EMEA, increase lead flow 67%, decreasing CPL. Contracted to multiple UK-wide mentorship programs driven to innovation and high growth, as a specialist on digital marketing, and marketing communications Judge and expert 'Marketing' panel speaker for the European Women In awards.
Communication Strategic planning Business intelligence Corporate strategy LinkedIn Marketing
CIPD
Digital Director
EDUCATION AND E-LEARNING
March 2014 - May 2015 (1 year and 2 months)
London, United Kingdom
Designed and lead the UKs standard qualifications for Digital Marketing including National Digital Apprenticeship and Digital Marketing Diploma certification with CIM.
Digital Transformation Digital communication