Freelancer profile translated to English.

Description

My role: helping brands become concretely "consumer centric"

For 15 years, I have been working at the intersection of brand strategy, consumer insight, and customer experience. I support brands in their cultural and operational pivot: transforming their promise into useful and engaging experiences, embedding the "customer first" reflex at all levels of the organization, rethinking the relationship as a coherent ecosystem (from acquisition to loyalty, across all channels).

My expertise: helping brands become "partner brands" by anchoring their strategy in daily customer experience.

Industry field of expertise

Languages

French
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Lewitt
CX & Brand Strategist - Founder
January 2020 - Today (6 years and 6 months)
Paris, France
My expertise: helping brands become "partner brands" by anchoring their strategy in daily customer experience.
Consumers want brands that integrate into their lives, support them, and advise them. This is an immense potential for complicity and engagement that is still largely missed. Despite Tech and AI innovations, the relationship remains transactional and disembodied, whereas a richer relational experience creates lasting value.

👉 My role: helping brands become concretely "consumer centric"
For 15 years, I have been working at the intersection of brand strategy, consumer insight, and customer experience. I support brands in their cultural and operational pivot: transforming their promise into useful and engaging experiences, embedding the "customer first" reflex at all levels of the organization, rethinking the relationship as a coherent ecosystem (from acquisition to loyalty, across all channels).

👉 I created Lewitt, a consulting and creation studio, to bring these experiences to life.
We design and deploy digital systems that bring relational strategy to life: B2C editorial experiences, CRM programs, social media activations. We collaborate with major players as well as emerging brands and DNVBs, creating personalized, data-driven experiences that enhance engagement and build lasting loyalty.

👉 My areas of intervention:
Brand experience strategy • Consumer insights & personas • Relational strategies & customer engagement • Value-added content • Digital service design • Strategic CRM & relational AI • Relational ecosystem design

👉 Areas of expertise: Beauty ++, Health, Retail
Avène, Klorane, Aderma, Ducray, René Furterer, Bioderma, Clarins, Groupe Provalliance (Franck Provost, Jean Louis David), Marques Avenue.
LineUP 7
Head Of Strategy
January 2016 - January 2020 (4 years)
Île-de-France, France
Strategy Director | ExCom Member @LineUP7 (Data-Marketing agency)

Creation and development of the Strategy & Activations department.
Strategic consulting on consumer-centric approaches: digital and CRM strategies.

👉 My responsibilities:

→ Design of innovative, results-oriented brand strategies.

→ Exploitation of multi-source data to reveal actionable consumer insights.

→ End-to-end management of digital marketing strategies: customer knowledge, consumer experience, content, acquisition, conversion, loyalty.

→ Digital experience design (Design Thinking): digital services, relational programs, multichannel customer journeys, etc.

→ Embedding a test & learn culture and a customer-centric approach within teams.

Clients:

Beauty: Sephora, L'Oréal Paris, Bioderma, Avène, René Furterer, Clarins
Retail: Conforama, St Maclou, Le Printemps, Leboncoin
Services: Transilien, CNP Assurances
l'adresse commune
Co-founder / Strategic Planner
January 2011 - January 2016 (5 years)
Île-de-France, France
Consumer-centric strategy consulting agency

Creation of the agency to support brands and advertising agencies in developing customer-centric approaches, placing the consumer at the heart of business and creative decisions.

My interventions:
→ Consumer studies and insights
→ Market opportunity analysis
→ Positioning / Brand platforms
→ Content / Editorial strategies