Freelancer profile translated to English.

Description

Immersed in the marketing and product development sector for over 15 years, I am committed to ensuring brand consistency from its strategic positioning to the implementation of products, processes, and tools for sustainable and global success.

Thanks to this experience, I have learned rigor and analysis, while strengthening my organizational skills and creativity. I have also developed my flexibility and revealed my ability to work with and manage diverse profiles.

I now put my skills at the service of developing brands.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Delmas
Brand Launch
AGRICULTURE
February 2024 - Today (2 years and 5 months)
Bordeaux, France
Launch of a strong regional brand of fresh fish and fish-based ready meals in June 2025.

Completed to date:

In-depth market research:
- Sector study (interviews with major players in mass retail and HRI)
- Product competition study
- Price study
- Consumer study (quantitative with field survey)

Marketing Book:
- SWOT
- Target audience
- Product Range
- Communication with launch plan

Product Development with R&D Project Management Coaching
- Process and timeline creation
- Product Brief creation
- Regular monitoring
Brand Strategy Product Development Offer Management Margin Analysis Quantitative Study Operational Marketing
Les Nouveaux Fermes
Marketing Manager
AGRICULTURE
May 2022 - October 2023 (1 year and 6 months)
Bordeaux, France
Activity started at the time of taking up the position
- Creation of the brand strategy and communication charter
- Market Research: Fruits and Vegetables, Aquaculture Products.
- Analysis of customer needs and translation to production teams.
- Writing specifications for each product
- Packaging research (supplier sourcing, eco-design, purchase and price negotiation...)
- Creation of the pricing range while respecting margins and product positioning.
- Development of in-store communication materials
- Creation of dedicated brand corners
- Management of the product assortment based on performance analysis
- Creation and implementation of processes to structure the product side
Brand Strategy Market Research Product Development Project Management Specifications Operational Marketing Data Analysis Branding
Gambettes Box
Marketing Consultant
FASHION AND COSMETICS
April 2022 - April 2022 (1 month)
Bordeaux, France
A short mission carried out 100% remotely.
- Challenging existing processes
- Optimization and writing of the new product development process
- Product Development (tights, textile accessories)
Understanding Needs Process Creation Product Development