Freelancer profile translated to English.

Description

You have a lot to say, so make sure to write it well

- Do you want to build customer loyalty, create connections with your employees or members of professional associations?

-> I design your electronic or paper newsletter from A to Z (in terms of content and format, which is appreciated in certain professions).

- Do you want to create a strong brand image and a clearer positioning?

-> I offer you a brand platform, impactful wording, a pitch, and a signature (tagline) for consistent communication.

- Do you want to create your personal brand as a leader?

-> I write your portrait or an interview to be shared on your social networks.

- Do you want to create advertorials or press releases?

-> I suggest angles related to current events or the media and handle the writing.

- Do you have source documents and want to leverage this content in a White Paper, Sustainability Report, blog, or expert dossier?

-> My synthesis skills challenge ChatGPT! I summarize and organize information.

✅ Efficiency, creativity, curiosity, close relationships

✅ Experience in strategy at communication and press agencies as a copywriter for national B2C campaigns (Leroy Merlin, mass retail, wines, culture...) and B2B (industry, services, automotive, professional organizations...)

✅ Global vision of a company and its challenges (Master's in Management).

My Approach:

1. Understand your strategic challenges, your offer, and your market.

2. Enrich the thinking, place the subject in the commercial context, and current events to capture the audience, and make proposals to you.

3. Write and go further if necessary in formatting.

Have a question or a project? I'm here to listen.Feel free to contact me by clicking on "Propose a project" on my Malt copywriter page.

Claire/Mots en Mouvements

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon (up to 100km), Annecy (up to km), Grenoble (up to km), Chambéry (up to km)

Mots en Mouvements
Copywriter
PRESS AND MEDIA
May 2020 - Today (6 years and 1 month)
France
Writer for communication, web and print brand content, executive interviews, press relations, company newspapers, blog articles, newsletter creation, press releases, press kits, activity reports, information synthesis... subcontracted for communication agencies, sponsorship, media agencies.
Synthesis skills Copywriting Brand signature Interview Company newspapers
Winston Conseil
Communication and Press Relations Consultant
PRESS AND MEDIA
January 2015 - December 2020 (6 years)
Lyon, France
- B2B Consulting: press relations, communication, content writing, events... Agency founded as a partnership with Pascal Fraumont, former marketing director of Feu Vert

- Communication and press relations recommendations, design, execution, project monitoring until completion (newspapers, brochures, communication campaigns, events, press conferences...)

Clients: Feu Vert, CNPA (National Council of the Automotive Professions), CFAO, Boxage, La Source Dorée (eco-tourism), Erdé
Writing Press relations Project management Web TV Branding
CPE Lyon
Head of Communication Department
EDUCATION AND E-LEARNING
November 2012 - July 2013 (8 months)
Lyon, France
Engineering School
Definition of messages and implementation of internal, external, and corporate communication actions (school communication, Alumni, Endowment Fund, Chairs...), press relations. E-marketing strategy (social networks, websites), management of 2 people (graphic designer, communication officer). Parental leave replacement.