Freelancer profile translated to English.

Description

You have a lot to say, might as well write it well

- Do you want to retain your clients, build a connection with your employees or members of professional associations?

-> I design your electronic or paper newsletter from A to Z (appreciated in some professions) in both content and form.

- Do you want to create a strong brand image and a clearer positioning?

-> I offer you a brand platform, impactful wording, a pitch, and a signature (tagline) to communicate coherently.

- Do you want to create your "personal branding" as a leader?

-> I write your portrait or an interview to be shared on your networks.

- Do you want to create advertorials or press releases?

-> I suggest angles related to current events or the media and handle the writing.

- Do you have a documentary source and want to leverage this content in a white paper, sustainability report, blog, or expert dossier?

-> My synthesis skills challenge Chat GPT! I synthesize and organize information.

✅ efficiency, creativity, curiosity, close relationships

✅ experience in strategy at communication and press agencies as a copywriter for national BtoC campaigns (Leroy Merlin, mass retail, wines, culture...) and BtoB (industry, services, automotive, professional organizations...)

✅ global vision of a company and its challenges (Master's in Management).

My approach:

1. Understand your strategic challenges, your offer, and your market.

2. Enrich the thinking, place the subject in its commercial context, and in current events to captivate the audience, and make proposals.

3. Write and go further if needed in the formatting.

A question, a project? I am listening.Feel free to contact me by clicking on "Propose a project" on my Malt copywriter page.

Claire/Mots en Mouvements

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon (up to 100km), Annecy (up to km), Grenoble (up to km), Chambéry (up to km)

Mots en Mouvements
Copywriter
PRESS AND MEDIA
May 2020 - Today (6 years and 3 months)
France
Writer for communication, web and print brand content, executive interviews, press relations, company newspapers, blog articles, newsletter creation, press releases, press kits, activity reports, information synthesis... subcontracted for communication agencies, sponsorship, media agencies.
Synthesis skills Copywriting Brand signature Interview Company newspapers
Winston Conseil
Communication and Press Relations Consultant
PRESS AND MEDIA
January 2015 - December 2020 (6 years)
Lyon, France
- B2B Consulting: press relations, communication, content writing, events... Agency created as a partnership with Pascal Fraumont, former marketing director of Feu Vert

- Communication and press relations recommendations, design, implementation, project monitoring until completion (newspapers, brochures, communication campaigns, events, press conferences...)

Clients: Feu Vert, CNPA (National Council of the Automobile Professions), CNPAO, Boxage, La Source Dorée (eco-tourism), Erdé
Writing Press relations Project management Web TV Branding
CPE Lyon
Head of Communication Department
EDUCATION AND E-LEARNING
November 2012 - July 2013 (8 months)
Lyon, France
Engineering school
Definition of messages and implementation of internal, external, and corporate communication actions (school communication, Alumni, Endowment Fund, Chairs...), press relations. E-marketing strategy (social networks, websites), management of 2 people (graphic designer, communication officer). Parental leave replacement.