Claire B.

Supporting retail companies, luggage brands, and young brands in product development and visual identity.

• Product Design: Design of luggage, school leather goods, and everyday objects.

• Visual Identity & Branding: Creation of logos, graphic charters, business cards.

👉 Methodology: Global support from idea to finished product, user-centric, focus on material & color trends.

🔥 Added Value: Creativity, client listening, functional & differentiating design.

Responsible for the design of luggage, leather goods, and stationery ranges.

🔥 Annual creation of:

• 3 luggage collections (2 seasonal, 1 permanent)

• 1 school leather goods collection

• 6 fashion stationery collections

• Complementary school supplies

💡 Product Innovations: foldable suitcase, multi-function suitcase, ergonomic school bags adapted to children's morphology, bags designed for intuitive and practical use.

🌏 Collaboration with marketing, purchasing, and supplier teams in Asia & Europe.

💰 Impact: Increased sales across all categories, market share gains, reduced production costs.

• Packaging design for the electronics brand Qilive (~100 references/year)

• Product packaging and POS display development to enhance the in-store customer experience

• Optimization of shelf placement, improved visibility, and competitive differentiation

• Material study to reduce costs and limit environmental impact

• Design of reusable & educational packaging (choice aids)

💰 Impact: Reduced packaging costs, improved customer experience, enhanced retail visibility.