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Claire BeringerCB

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Freelancer profile translated to English.
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About Claire

STIMULATE - DEVELOP - STRENGTHEN

Originally from Nice and a former high-level athlete, my background in sales and marketing has led me to become a consultant and expert trainer in commercial development strategy.

With a rich and diverse experience, ranging from entrepreneurship in sports incentives to key roles in a hotel group, I have specialized in the hotel, leisure, restaurant and entertainment sectors.
My success in creating and developing a business unit around gift boxes, generating more than €3 million in turnover, demonstrates my ability to transform ideas into concrete results.

Today, with my 25 years of experience, I put my passion for sales and marketing at the service of VSEs and SMEs for strategic training and advice in sales and marketing.
My objective: to maximize existing potential, explore new sources of income and improve commercial efficiency.

My field experience guarantees you support rooted in professional reality, combining theory and practice.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Cervières (up to 50km), Lyon (up to 30km), Clermont-Ferrand (up to 30km), Roanne (up to 30km), Saint-Étienne (up to 30km)

Experience

  • CB Consulting 42
    Consultant and trainer in commercial and marketing strategy in the tourism sector
    CONSULTING AND AUDITS
    February 2022 - Today (4 years and 4 months)
    Auvergne-Rhône-Alpes, France
    ✅ After more than 20 years in events, business tourism and hotels, I now offer VSEs and SMEs in the tourism sector:
    ✅ to share my commercial & marketing skills,
    ✅ to support them in their activity,
    ✅ to support them in their development

    on an ad hoc basis, for missions of a few days or several months.

    From defining your commercial & marketing strategies to implementing them in the field, I advise and support you on all the different phases.
    • Assistance with the creation and marketing of a leisure offer
    • Implementation of tools and processes for monitoring and managing sales
    • Search for new group customers (Seminars, Works Councils, Leisure Groups...)
    • Diversification of your acquisition channels
    • Support in the creation, implementation and management of gift vouchers and boxes
    • Positioning and Marketing Mix
    • Definition of an action plan to boost sales
    • Operational support: support in administrative and commercial management and reinforcement in the field.

    ✅ HOTELS - GITES - CAMPSITES - LEISURE ACTIVITIES - MUNICIPALITIES
  • HOSPITALI-T
    Business and marketing development consultant
    CONSULTING AND AUDITS
    March 2022 - Today (4 years and 3 months)
    Auvergne-Rhône-Alpes, France
    HOSPITALI-T is a consulting, auditing, training & recruitment agency in CHR present throughout France, BENELUX, French-speaking Switzerland specializing in the development of CHR and Tourist structures.

    Built around a team of business experts, the approach is both global and iconoclastic.

    Based on the acquired principle that effective and lasting performance is based on 6 essential knowledge:
    1. Knowing how to understand its market(s)
    2. Knowing how to establish its pricing policy
    3. Knowing how to market
    4. Knowing how to communicate
    5. Knowing how to optimize the customer basket
    6. Knowing how to build loyalty...

    We have developed different scores ranging from popularized Revenue Management to multilingual Community management, from the construction of a customer mix to operational marketing, or from the optimization of the customer basket in e-commerce to the specific approach by market.

    Our models are adaptable for any structure from 2 to 5 *, independent and/or affiliated with an integrated/voluntary chain.

    HOSPITALI-T supports you and trains you in all the know-how necessary to achieve YOUR commercial performance.

    Labeled training organization, you can subscribe to our various AKTO eligible programs ✅ without impacting your finances in this troubled period.

    More than ever, the HOSPITALI-T teams are positioning themselves alongside the players in the hotel and restaurant industry to support them in overcoming the challenges of the "World After"!

    Because the hospitality professions are the only ones that can combine the auxiliaries TO BE and TO HAVE with the verb TO RECEIVE.

    Contact us: [email protected] ☎ 03 69 25 03 26 www.hospitali-t.eu
  • Parenthèse
    New life
    February 2021 - December 2021 (10 months)
    Looking for a new life project in line with my values: authenticity, cooperation, team spirit and customer satisfaction (internal and external)

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Education

  • DESS, Management and Marketing of Sport
    Université Nice Sophia Antipolis
    1997
    DESS, Management et Marketing du Sport

Certifications

  • Professional Consultant Certificate
    Demos
    2021
    Needs assessment Commercial action plan consultant Solution research Needs analysis
  • Professional certification - Designing and facilitating a training course with active pedagogy
    GC Formation & Conseil
    2022
    Training animation Active pedagogy Instructional engineering

Skill set

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