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Malt Strategy
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Malt Tech Trends 2026
Claire BérardCB

Claire Bérard

Marketing Director

€800/day
Paris, FR
15+ years
Digital Communication
Branding
Writing
Content Writing
Content Creation

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

With extensive experience in major French houses, I wish to leverage my expertise for a brand or service project. Thoughtful and passionate, I enjoy building new areas of expression, developing and optimizing them to highlight the product and customer experience.

  • English

    Native or bilingual

  • German

    Conversational

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Bernardaud / L'Institut des Arts de la Table
    Marketing Director
    ARTS AND CRAFTS
    January 2023 - January 2025 (2 years)
    Paris, France
    • Conception of the launch file for the new Jeff Koons edition
    • Redefinition of L'Institut's training offer. Qualiopi certification (June 2025)
    • Qualitative and quantitative survey on the Bernardaud.com website
    • Collection books, product offering management, and marketing tools
    • Repositioning of the Haviland brand following the acquisition (January 2025)
    Branding Content Creation Content Writing Training Marketing Study
  • Bernardaud
    Digital Director
    ARTS AND CRAFTS
    January 2017 - January 2023 (6 years)
    Paris, France
    • E-commerce | Management of European, US, and Japanese markets (Revenue x5)
    • Social Media | Brand deployment on various social platforms, sector-specific editorial strategy (retail, hospitality, art, and culture)
    • Campaigns | Content conception, tool creation, 360 activations
    • Collaborations | Selection of the House's natural ambassadors, partnerships
    Content Creation Digital Communication E-commerce Social Media Web Writing
  • Chaumet
    Digital and CRM Manager
    LUXURY GOODS
    January 2010 - January 2017 (7 years)
    Paris, France
    • Digital | Overhaul of Chaumet.com, its architecture, and product ecosystem (PIM/DAM)
    • Social Media | Editorial planning and brand animation on various social platforms
    • Customer Relationship Management | Distance selling, analysis of international customer journeys, tender for new CRM
    Digital Communication Social Media CRM Content Creation
Check out Claire's experience

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Education

  • Master in Business Administration
    ESSEC
    2005
    Master in Business Administration
  • Classical and Modern Literature Preparatory Classes
    Lycée Lakanal
    2001
    Lettres supérieures Classiques et Modernes Classes Préparatoires
Check out Claire's education

Certifications

  • Qualiopi
    Qualitia
    2025
    Training Quality

Skill set

Social Media Strategy
Web Marketing Strategy
E-commerce

Categories