Freelancer profile translated to English.
Back to original languageAbout Claire
Digital specialist, I enjoy helping companies grow their business by increasing their visibility.
With a wide range of web skills and an ROI-driven mindset, I am the mind you are looking for to improve your figures: website redesign + SEO SEA traffic acquisition + social media management + Adwords, Facebook campaigns...
I analyze and I test!
Proactive and efficient are the qualities you will appreciate in me.
Having the best product or service is no longer enough, you still need to position yourself in increasingly competitive markets.
Trust me, together we will achieve your goals.
=> Consult me for free!
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Vallauris (up to 40km)
Experience
- Multisport Planner - MSPFounderSPORTSJanuary 2026 - Today (7 months)• Design of a service facilitating regular sports practice for active individuals• Organization of small group sports sessions (user/coach matching)• Development of a local community around sports• Website creation, acquisition of first users (SEO, social, content)• MVP testing and user experience optimization
- vianeoMarketing and Communication DirectorSOFTWARE PUBLISHINGSeptember 2022 - August 2024 (2 years)Valbonne, France
Strategy
- Definition of marketing & communication strategy in line with company objectives
- Ensuring sales and marketing alignment
- Budget definition and monitoring
- Developing the company's brand presence and image
- Developing the CEO's notoriety
- Market watch, benchmarking and market analysis
- Global watch on digital tools
- Reporting & analysis of actions taken
- Management of two websites: Vianeo.com and Lancetonidee.com
- Identification, selection, monitoring and evaluation of service providers
Operational
- Planning and implementation of operational actions
- Management of communication materials
- Management and improvement of the vianeo website (redesign in progress)
SEO and growth marketing: +52% impressions, +5% clicks- Implementation and monitoring of the editorial calendar
- Content writing and updates
- Setup and monitoring of lead magnets, backlinks
- Management of an external SEO writer
- Reporting & analysis
Events: +485% Club members,- Definition and implementation of the annual event calendar
- Organization of monthly webinars
- Organization of face-to-face events 4 times/year: trade shows and Club
- Reporting & analysis
Email Marketing: +100 visits, +215% clicks, 50% leads generated- Definition and implementation of the editorial calendar in accordance with the global strategy
- Writing and analysis of email campaigns
- Nurturing workflows, automation
- Reporting & analysis
Social Media: +49% followers, +1% engagement rate- Definition and implementation of the editorial calendar in accordance with the global strategy
- Content writing
- Community management: Club Vianeo
- Participation in relevant online communities
- Monitoring and optimization
Press- Writing, distribution and monitoring of press releases.
Results- Improvement of turnover
- idruideMarketing and Communication DirectorSOFTWARE PUBLISHINGJanuary 2020 - April 2022 (2 years and 3 months)Monaco, MonacoDefine a strategic vision for the company's communication methods, implement it (communication plan, digital and offline media plans, provisional budget...), and evaluate the results (analysis of media coverage, strategy adjustment...). Present, defend, and articulate the strategy and its budget to management.Contribute to the evolution and definition of the company's and its products' marketing positioning.Develop and maintain the company's public relations across all relevant networks (customers, prospects, press, distributors, partners...) and define the message to be conveyed to each of them.Manage, organize, and satisfy the company's relations with the professional press and other information channels (conferences, press kits and releases, interviews, articles...).Anticipate, organize, and participate in events that facilitate interaction between different target audiences and the company (specialized trade shows, exclusive professional events...).Assist, initiate, foster the development of key partnerships with institutions, distributors, manufacturers... (sponsorship, co-branding...).Define the challenges of idruide's presence on the Internet, in line with the overall strategy. Anticipate the needs and necessary evolutions on existing platforms (website, past campaigns, newsletters, SoMe...).Optimize and analyze traffic flows on different communication platforms (natural and paid referencing, affiliation, off and online partnerships, direct marketing actions...).Extend the community management (WeMove) and content production strategy, develop it, and monitor its execution.Organize, structure, and prioritize the work of the various members of the Communication and Marketing department to achieve precise and measurable objectives.
Reviews
Recommendations
Be the first to recommend Claire
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MBA Marketing and ManagementISC, Paris2011
- MASTER 1 International Business Administration and ManagementIBS Columbus/IDRAC, SPAIN2009
Certifications
- Level 1 and 2 Prestashop CertificationPrestashop, Paris2018
- Digital Active CertificationGoogle2016