Freelancer profile translated to English.

Description

Need support in your emailing and/or lead generation strategy?

Welcome to my profile! With 5 years of experience inCRMand **Marketing Automation**, I offer my services to support you in your CRM strategy. My expertise includes:

Creation and optimization of emailing strategies foracquisition**, **engagement**, and **user retention(Welcome packs, newsletters, abandoned carts, reactivation...)
Creation, integration, and optimization oflead management processes(forms, landing pages, and workflows)
Creation, integration, and optimization of email templates
Creation and optimization of automated scenarios
Implementation and support forsegmentation**, **personalization**, and **A/B testing
Creation ofreportsand implementation ofdashboardsto analyze customer databases
Training teams on CRM tools and practices

See you soon,

Claire

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Malt community SA
CRM & Marketing Operations Manager
HUMAN RESOURCES
May 2022 - September 2024 (2 years and 4 months)
Paris, France
- Administration and support of tools: Hubspot, Livestorm, Salesforce
- Optimization of the freelance lifecycle through the creation of automated journeys to promote activation and retention for France, Spain, the DACH region, the Benelux, the United Kingdom, the Nordic countries, the United Arab Emirates
- Creation, optimization, and A/B testing of CRM elements: emails, landing pages, forms, workflows, targeting
- Coordination of email sending schedule
- Monitoring email performance and creating monthly reports
- Training and process creation: training journeys on 360learning, offline and online event processes, Notion documentation
Email marketing Hubspot Salesforce Atlassian JIRA
Talentsoft
Marketing Operations and Digital Specialist
SOFTWARE PUBLISHING
April 2021 - May 2022 (1 year and 1 month)
- Administration and support of tools: Marketo, Salesforce, Power BI
- Participation in CRM tool migration
- Creation of acquisition, nurturing, and engagement programs via Marketo for France, Canada, the DACH region, the Benelux, and the Nordics
- Creation and optimization of CRM elements: emails, landing pages, forms, workflows, targeting
- Creation and implementation of dashboards and metrics via Power BI
- Monthly + ad hoc reports to measure marketing campaign performance: event attractiveness, lead and opportunity generation
Email marketing Marketo Microsoft Power BI Salesforce
CATALINA
CRM Manager
DIGITAL AND IT
June 2020 - December 2020 (7 months)
Boulogne-Billancourt, France
- Management and optimization of user acquisition: Facebook Ads, ASO
- Management of emailing campaigns, push notifications, and in-app push via Adobe Campaign: HTML integration, A/B testing, workflow implementation, targeting
- Creation of dashboards and KPI monitoring, weekly reports
Adobe Campaign