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Claire AllouetCA

Claire Allouet

Strategic I Operational Marketing Expert

€200/day
Tours, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Claire

Welcome to my profile,

Passionate about marketing and communication professions, I have been solicited by several companies to support them and develop their marketing strategy. Depending on the needs of each structure, I offer solutions to increase their company's notoriety, attract new customers, and retain them. A marketing plan allows them to understand and analyze the project's foundations. I offer real added value through the theory and models I can grasp.

Regarding operational marketing, I provide advice in creating communication materials relevant to your business sector as well as your budget. I offer the creation of all types of communication materials (sales catalog, flyer, presentation, video, poster, etc.).

I invite you to contact me so we can discuss it.

Software: iMovie, Illustrator, InDesign, Photoshop.
  • French

    Native or bilingual

  • English

    Conversational

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Excel Piscines
    Marketing and Communication Manager
    RAW MATERIALS INDUSTRY
    January 2021 - Today (5 years and 5 months)
    Châtellerault, France
    Creation of the marketing plan and rebranding (B2B context)

    Overhaul of communication materials (sales brochure, price list, process, technical document, signage, etc.),

    Digital marketing: social networks (creation of editorial line and editorial calendar), website redesign, extranet and ERP, Google My Business.
    Marketing Visual Communication Digital Communication Branding
  • AG2R LA MONDIALE
    Communication & Marketing Officer
    BANKING AND INSURANCE
    September 2018 - August 2020 (2 years)
    Esvres, France
    Project management (raising awareness among young people about retirement, digitizing retirement information meetings)

    Market research (market analysis, qualitative semi-directive and quantitative market research in the form of a questionnaire)

    Strategic marketing (segmentation, targeting, positioning)

    Operational marketing (implementation of solutions, digitization of the customer journey, employee training, creation of communication materials: promotional brochures, teaser video, presentation support, monthly internal newsletter)
    Project Management Communication Strategy Visual Communication Marketing Study

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Education

  • Master in Sales Marketing, Services and Digital Marketing
    IAE de Tours
    2020
    Fondamentaux en marketing : - Marketing (comportement du consommateur, communication et marketing direct, marketing BtoB, distribution multicanal, management de la valeur, yield management, plan marketing, CRM, marketing de l'innovation) - Marketing digital (comportement de consommation digitale, display & search, gestion des réseaux sociaux, stratégie digitale et mobile, tracking et gestion des données, développement d'outils digitaux, management des big datas) Tronc commun avec l'ensemble des Master IAE : - Environnement de l'entreprise (stratégie, théorie des organisations, droit du travail, management) - Outils de gestion (système d'information, informatique de gestion, comptabilité générale et analytique, gestion de projet) - Approche fonctionnelle (GRH, marketing, raisonnement financier, budget et contrôle de gestion, négociation commerciale, anglais professionnel)
  • Master in Research and Management Consulting
    IAE de Tours
    2020
    Double cursus : Recherche et conseil en management (méthodologie approfondie de la recherche qualitative et quantitative, épistémologie de la recherche en sciences de gestion, conseil et coaching)

Skill set (23)

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