Mathilde Civel-Mazens

My role at Cdiscount encompasses several key steps:

Brief writing: Precisely define the campaign objectives, key messages, and expectations to ensure clear understanding between the brand and influencers.

Influencer/content creator selection: Identify online personalities who best match the brand, considering their audience, tone, and alignment with Cdiscount's values.

Product shipping: Organize and facilitate product shipment to influencers so they can create authentic and relevant content.

Publication monitoring: Continuously monitor influencer publications, ensuring that the content adheres to established guidelines and generates the expected engagement.

Reporting & KPI analysis: Compile campaign results, analyze key performance indicators (KPIs) such as engagement, reach, conversions, etc., to provide accurate feedback on the campaign's success.