About Mathilde
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- CdiscountInfluencer Marketing LeadSOCIAL NETWORKSMarch 2021 - Today (5 years and 4 months)Bordeaux, FranceEnd-to-end management of influencer campaigns, from strategy definition to final reporting:Brief writing: precise definition of objectives, key messages, and campaign expectations to ensure clear understanding between the brand and content creators.Influencer selection: identification of the most relevant profiles based on their audience, tone, and alignment with brand values.Logistical coordination: organization of product shipments to creators for authentic content production.Publication monitoring: verification of compliance with guidelines and performance of published content.Reporting & KPI analysis: compilation of results and analysis of key indicators (engagement, reach, conversions) to evaluate campaign success and guide future actions.
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Education
- Baccalauréat Economique et Social, specializing in EnglishLycée Camille Jullian, Bordeaux2012
- BTS International BusinessLycée Nicolas Brémontier2015