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Mathilde Civel-MazensMC

Mathilde Civel-Mazens

Influence Marketing Manager

€350/day
Bordeaux, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Mathilde

👋🏽 Hello, I'm Mathilde.

For 5 years, I've been helping brands find content creators who truly represent them, not just those with the best numbers, but those whose universe naturally aligns with the values and image they want to project.

Because a good partnership isn't about followers, it's about fit. My role is to navigate this ecosystem for you (which can quickly become a headache in terms of legitimacy, tone, real audience...) and save you time by proposing collaborations that make sense, and that are reflected in the results (visibility, engagement, community trust).

Have a brand to promote, a creator to find? Write to me in DM, I love discussing it ☺️📲
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Bordeaux (up to 50km)

Experience

  • Cdiscount
    Influencer Marketing Lead
    SOCIAL NETWORKS
    March 2021 - Today (5 years and 4 months)
    Bordeaux, France
    End-to-end management of influencer campaigns, from strategy definition to final reporting:

    Brief writing: precise definition of objectives, key messages, and campaign expectations to ensure clear understanding between the brand and content creators.

    Influencer selection: identification of the most relevant profiles based on their audience, tone, and alignment with brand values.

    Logistical coordination: organization of product shipments to creators for authentic content production.

    Publication monitoring: verification of compliance with guidelines and performance of published content.

    Reporting & KPI analysis: compilation of results and analysis of key indicators (engagement, reach, conversions) to evaluate campaign success and guide future actions.
    Influence Marketing Content Marketing Social Media Communication Strategy

Recommendations

Alexandre BarrierAB
FU
Thomas JacquotTJ
+2
Alexandre Barrier and 4 other people have recommended Mathilde

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Education

  • Baccalauréat Economique et Social, specializing in English
    Lycée Camille Jullian, Bordeaux
    2012
  • BTS International Business
    Lycée Nicolas Brémontier
    2015

Skill set (11)

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