About Cindy
French
Native or bilingual
English
Fluent
Experience
- HB DIGITAL PERFORMANCE
On Malt
Meta Ads ManagementDIGITAL AND ITApril 2026 - May 2026Complete management of Meta Ads campaigns: campaign setup, audience targeting, regular optimizations, and performance monitoring.Objective: generate qualified leads at the best cost.Smooth and efficient collaboration. - Scale & UpGoogle Ads & Meta Ads ExpertJanuary 2026 - Today (5 months)I help VSEs and SMEs become visible, generate leads, and increase their revenue on Google and Meta Ads, without having to manage the entire strategy.My role is to implement a complete, turnkey growth strategy based on:
- Setup and management ofGoogle Ads & Meta Adscampaigns
*Creative Strategy(marketing angles to exploit, UGC scripts)*Account Structuring& Management*Analysis & Optimization(distribution, engagement & conversion metrics)*Reporting- Setup of personalized dashboards via Looker Studio*CRO Strategy(funnel analysis & LP optimization recommendations) - SekoyaDigital Media Account DirectorAugust 2021 - April 2025 (3 years and 8 months)Paris, France
- Contribution to thelaunch & developmentof the agency
*Budget management**national-international** (+€1M/year)- **Traffic/lead acquisition**: emailing, display, content SEO, push...
- **Drive-to-store strategies**: geofenced SMS, geotargeted, app display...
- **Client brief responses**: TV, RCS, influence, NFT, DOOH...
- **Data-driven approach**: ROAS, LTV, CAC, nCAC, NC Rate, bounce rate...
- Management of publisher billing: +200 partners managed
- **Management**: Recruitment & supervision of junior accounts
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Education
- Intensive Google Ads & Meta Ads TrainingAdes Bootcamp2025Ades Bootcamp - Formation intensive Google Ads & Meta Ads
- Master in Marketing & Business ManagementIDRAC Business School2010Master Marketing & Gestion des Entreprises